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Job Location | London |
Education | Not Mentioned |
Salary | 25,000 - 30,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Our leading client, a global digital marketplace based within the heart of London, is actively looking for an Email Production Marketing Executive to join its bubbly team! As the Email Production Marketing Executive, you will work closely with senior members of the team to deliver email campaigns and advertising banners. You will also support revenue growth expectations for CRM and the marketing programme. EMAIL PRODUCTION MARKETING EXECUTIVE - KEY RESPONSIBILITIES *Build dynamic emails using content blocks and HTML. *Write customer communications from scratch. *Use segmentation techniques to ensure customers are receiving relevant emails. *Assess and test emails for quality assurance so there are no typos, grammatical errors, or wrong links. *Create and optimise automated journeys and trigger campaigns *Manage internal website banner advertising inventory on behalf of clients. *Create and implement AI into email content. *Manage the email marketing calendar across thousands of yearly sends. *Provide reports on email campaign performance to key stakeholders. *Meet agreed deadlines and proactively manage internal and external expectations and delivery. *Drive optimisations relating to the email marketing program, templates, and general email strategy. EMAILING PRODUCTION MARKETING EXECTIVE - MUST HAVE*Experience with email marketing. *Experience with Salesforce Marketing Cloud a plus. *Working knowledge of HTML required. Proficiency in HTML a plus. *Experience using and implementing AI *Understanding of customer segmentation and customer journeys. *Knowledge of A/B testing. Understanding of control groups and their use in measuring uplift a plus. *Basic understanding of Google Analytics and UTM tracking. EMAIL PRODUCTION MARKETING EXECUTIVE - KEY SKILLS*Ability to manage multiple projects in a schedule-driven, fast paced environment. *Exceptional attention to detail. *Confident written and verbal communication skills. *Excellent organisational skills. *Ability to work independently and as a dedicated team member. *Positive attitude and willingness to learn. *Ability to assess and prioritise campaigns based on business requirements May & Stephens Ltd is acting as an Employment Agency in relation to this vacancy.