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| Job Location | London |
| Education | Not Mentioned |
| Salary | 50,000 - 55,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent , full-time |
We are currently looking for an Email Marketing Specialist to join a leading life science company based in the west London area. The role is part of a digital marketing team and As the Email Marketing Specialist you will be responsible for email marketing,lead generation across platforms (email, web, social), and expertise with Salesforce & Pardot.KEY DUTIES AND RESPONSIBILITIES:In this role, you will be driving demand via e-mail marketing and setting up templates, campaigns, forms, lists, and automation to capture leads and ensure results are attributable back to specific initiatives. Your duties as the Email Marketing Specialist,the key duties and responsibilities are as follows:1. The Email Marketing Specialist will be working with Pardot to understand the full tech ecosystem for driving lead generation, attribution, and best practices for driving conversion through CRM.2. The role sits in the digital marketing team who are already doing a lot of e-mail marketing, but need someone to drive lead generation & attribution. There is opportunity to create their own email graphics and templates, and experience with other demandgen aspects like PPC, social, content, and video but its not essential if you do not have graphic design skills / interests.3. In this role there is more of a focus on driving lead generation & conversion with lots of experience in that area. The Email Marketing specialist will be using A/B testing, web form best practices, list segmentation and development, GDPR compliance, etc.4. The company have plans for this person to grow a team. Therefore, this role would be a good opportunity for someone looking for their first managerial opportunity or a manager happy in hands on role building a team. ROLE REQUIREMENTS:To be successful in your application to this exciting opportunity as the Email Marketing Specialist we are looking to identify the following on your profile and history:1. Relevant degree in a IT / Computer Science / Marketing / Digital Marketing field2. Proven industry experience in driving lead generation & conversion with lots of experience in that area and would be interested for stats achieved.3. A working knowledge and practical experience with Pardot (or similar system) expert.Key Words: Digital Marketing Email Lead Conversion