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| Job Location | London |
| Education | Not Mentioned |
| Salary | 35,000 - 450,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent , full-time |
EMAIL MARKETING MANAGERUP TO £45,000LONDONHarnham are working with a global retailer on an Email Marketing Manager role to lead the channel function.THE ROLE:The Email Marketing Manager will have the following role and responsibilities:* Manage the emailable customer database with a focus on retention and engagement* Lead a team to deliver on the email strategy for all regions including the testing program* Responsibility of the email process from planning to deployment; ensuring all campaigns are deployed on time* Use commercial and data driven decisions on email mix and product selection for campaigns* Segment the emailable base to effectively target the right customers at the right time, with the right message across all the regions we operate* Identify opportunities for email at the different stages of the customers lifecycle and purchasing journey based on analysis and test and learn techniques* Develop contact strategies to realise these opportunities which optimise automated customer journey flows and data-driven triggered emails* Conduct weekly and monthly insightful analysis; extracting data from the ESP and data reporting tools, to update reports and give recommendations to further improve email and customer metrics and profitabilityYOUR SKILLS AND EXPERIENCE:The ideal Email Marketing Manager candidate will have the following skills and experience:* At least 3 years experience in an email marketing role, ideally within ecommerce* Hands-on experience of using an ESP to build and send emails* Proven experience of working on lifecycle automated campaigns* Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit* Exceptional attention to detail* Strong communication and copy writing skills* Experience in using Google Analytics and Microsoft Excel advantageousTHE BENEFITS:The successful Email Marketing Manager will receive a salary of up to £45,000 based upon experience. On top of this, the successful candidate will receive a great holiday allowance, a fantastic working culture, as well as other benefits.HOW TO APPLY:Please register your interest by sending your CV to Noah Stuckey via the Apply link on this page.
Keyskills :
AnalystCRMInsightMarketingRetailSQLSASCustomerExcelOnline MarketingCustomer JourneyCampaign ManagementeCommerceOnline PaymentsRevenue OptimisationRecommendationsCommercial AnalyticsSenior AnalystCampaign Analytics