Ecommerce Manager

Job Description

The Ecommerce Manager will be responsible for the day-to-day management of the websites, trading them effectively and optimising user journeys.The Ecommerce Manager will use data, heatmaps, and other engagement tools to ensure high conversion, a higher average order value and engagement. The Ecommerce Manager will have strong commercial acumen, be data passionate, and have great attention to detail.This is a fully office based role in London. E-Commerce Manager Responsibilities:Technical

• Managing our third-party website development partner to deliver high quality, innovative change, with a clear impact on core KPIs

• Product data management - ensure that all product data is on the websites including images, descriptions, product detail, and prices.

• Manage and execute the e-commerce growth plans, working closely with the Digital Marketing Manager to deliver best practise eCommerce expansion.
• Responsibility for the UX and functionality of the website, collecting and actioning analytics and customer insights to drive continuous improvement
• Support technical trouble shooting and tackling any website issues
• Review and evaluate with the Digital Marketing Manager the current technical scope of work in relation to future growth and expansion plans

• Reporting and analysis on search and content performance as well as KPIs. Present findings, insights, and recommendations.
• Own the bi-weekly and seasonal website refresh - ensuring all banners, editorial assets are relevant, optimised and updated on time and tested before.
• Manage upload of all new content assets to the websites, including homepage updates, feature pages, collection banners and blog in time and in-line with marketing content plans.
• Identify opportunities to improve the UX and commerciality of the site
• Implement all PPC and Ad campaigns, alongside the Senior Marketing Manager in line with the online strategy, digital budgets and KPIs

Commercial

• Own the Loyalty Program in conjunction with the Marketing team - continually looking at ways to optimise retention via the website in partnership with our loyalty provider
• Weekly and monthly reporting- giving analysis, actions points and foresight to maintain and track performance
• Monitor current competition and new/emerging omnichannel brands for inspiration and market awareness

• Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations
• Provide the marketing team with any product and landing page links for emails, paid ads and organic social. Test all links across marketing channels before go-live dates.
• Work with the Digital Marketing Manager to plan end-to-end customer journey for any new collection launches and promotions.
• Driving cross-/up-sell to increase UPT and AOV, with responsibility to analyse impact and optimise
• Collaborate with the Marketing Team to upload content to the site
• Working closely with Marketing team to define, develop and deliver an ecommerce strategy in line with the key brand and business commercial objectives
• Devise and drive a performance and data analysis plan to inform and support growth using analytical tools
• Presenting ideas and analysis to wider teams to align business processes and projects

Ecommerce Manager Role Requirements

• 3+ years experience in Ecommerce within a fast-paced environment or similar, ideally within the retail/ beauty sector
• Technical experience with ecommerce platforms
• Google Analytics proficient
• Experience of delivering digital solutions utilising UX best practices, with excellent knowledge of digital infrastructure best practice and site mechanics
• Proven experience in managing third party suppliers & agencies
• Solid commercial acumen, with a proven record of delivering results
• Happy to be in the London office 5 days a week

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experiencecan apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: legal-information/privacy-notice.