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Job Location | London |
Education | Not Mentioned |
Salary | 75,000 - 90,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent,full-timeB |
Working for a rapidly scaling SAAS software business thats taken on over £100m in funding and dominates a niche market globally, the Director of Demand Generation/ VP marketing/ Head of Marketing will develop and manage the implementation of the demandgeneration function throughout the business. They have a proven product market fit and are going into a scaling phase as they acquire and delight more global enterprise customers. They have a diverse global team and you will be remotely (UK) based, with meet-up time periodically when safe to do so.The Director of Demand Generation/ VP marketing/ Head of Marketing will:-*Build out and lead the entire demand generation function.*Developing a deep understanding of customers, products, and the buyers journey.*Select and implement the software tools required to make CRM and ABM possible, as well as other areas within the technology stack.*Manage the measurement and analysis of the digital elements of within campaigns, as well as the implementation and optimisation of SEM, SEO, social analytics, email campaigns, and webinars.*Oversee the development of large-scale direct marketing campaigns.The Director of Demand Generation/ VP marketing/ Head of Marketing must have:-*Proven experience growing a B2B enterprise Saas brand across any sector, such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc.*Proven experience within a dynamic, fast-paced, start-up environment.*Very strong numerical and analytical skill to measure activity and drive performance.*Very strong digital acquisition experience, across all channels, with ideally broader experience across brand, partnerships, and channel marketing.*Outstanding communication skills, both written and verbal.*Experience with Hubspot Google Analytics or other web analytics tools.*The ability to be comfortable making complex decisions with limited information and owning the results of these decisions.This is an incredible opportunity for a The Director of Demand Generation/ VP marketing/ Head of Marketing to join a globally successful business who are rapidly scaling up.Intelligent People is a specialist Marketing recruitment agency.
Keyskills :
Director of Demand Generation/ VP marketing