Digital Planner Manager

Job Description

Company DescriptionPlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Medias three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data andTechnology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerfulconsumer experiences. GSK is one of Publicis Medias biggest clients globally.Publicis Media focuses on the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insightsand analytics, data and technology, commerce, performance marketing and content.Our team is deliberately diversifiedwith experts in strategy, data, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire.We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connectionsbetween brands and consumers, clients and partners, and ideas and outcomes.TRUSTTrust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.We treat our people and our clients with respect, transparency and honesty.TALENTThis is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our clients business.TRANSFORMATIONTrue transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.Job DescriptionWe are recruiting for a Digital Planner hybrid role blending planning with overall account management in the platformGSK International Pharma team to work across Corporate GSK UK and Global campaigns. Partnering closely with the Strategy Director UK andStrategy Associate Director Global, you will be more heavily involved on campaigns with an activation component and you will be providing cross-channel planning guidance to the digital planning/activation specialists in the team.GSK are undergoing a period of evolution. To continue with their rapid growth they must make deeper, more persuasive, more emotional connections with their audiences. The Digital cross-channel Planner/Account handler will play an essential role in this journeydeveloping market leading connections plans and ensure we operate at the leading edge of media thinking and practice, including how we continue to evolve in the areas of digital, data and analytics. Consequently, we are seeking candidates with drive, passion,energy and emotional intelligence to drive change.Responsibilities:Digital Planning

• Responsible for account performance planning, coordinating and implementing client programs and activities, analysis and reporting
• Responsible for direct digital buys - inputting, trafficking, optimisations and reporting
• Manage process with activation team from brief to campaign delivery
• Make recommendation on what to improve regarding media planning, activation and creative assets
• Strong connection with the US to leverage insights across markets

Account & Stakeholder Management

• Work closely with activation teams to identify current/future opportunities, create brand strategy/plans
• Supporting on campaign performance reporting such as PCAs
• End-to-end management of finance process

Client Relationship

• Day to day client contact
• Ownership of weekly status meetings with key client stakeholders

QualificationsSkills & Experience

• You are a strong media planner with a background in digital activation with local market experience and a Client account leader with robust relationship and organizational skills.
• You have the ability to lead, inspire, motivate and guide both Clients and internal colleagues and have a natural ability to provide clear guidance to implementational planner/buyers while keeping multiple workstreams in moving in the right direction.
• You are passionate about brilliant client service and have fostered this within a team to ensure smooth delivery across complex businesses.
• You have a track record of developing insight driven, data fuelled communication solutions, someone who is prepared to lean in and drive transformation for a client that has embraced change with a proven expertise in media planning
• You think creatively and work collaboratively with cross agency teams to drive thinking through to activation.
• Strong communication skills and ability to engage with all agency teams, and global clients
• Resilient an adaptable: adopts energized and enthusiastic approach
• Exhibits professionalism, integrity, self-awareness, optimism and an attitude of continuous improvement
• Pharmaceutical industry or Consumer Health preferred but not required
• Knowledge of Microsoft Office applications (Word, Excel, PowerPoint), media systems, tools, and resources (AdIntel, ComScore, Media Tools, etc.)

Additional InformationAs part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.