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Digital Optimization Specialist

Morgan McKinley
Job LocationLondon
EducationNot Mentioned
Salary60,000 - 75,000 per annum, pro-rata, inc benefits
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A highly lauded, global asset management organisation with over 1 trillion USD assets under management, is looking to further scale their digital capabilities. As part of their organic growth journey, the business is bringing on a newly created, DigitalOptimization Specialist to help drive a more data driven culture within the marketing and digital departments.This opportunity will include both channel management and executional skills from a top of the funnel perspective - focusing predominantly across B2B Digital Marketing campaigns. You will be a very martech and digital savvy specialist who will have subjectmatter expertise of various digital products in an environment that is highly collaborative and open to change. With the support of digital analytics and tag management resources, this role will have real ownership and extensive investments/budget spend beingallocate to various initiatives based in EMEA & APAC regions.Your highly dynamic day to day will include various digital projects including: platform and website (AEM) migrations, end to end Salesforce CRM ownership, Marketing Automation, Campaign optimization (google analytics), as well as ultimately changing theway the UK marketing team operate, away from a COE setup.The ideal candidate will bring:

  • 5+ years commercial experience within a digital marketing, digital optimization, marketing automation, campaign analytics or CRO focused role.
  • A strong understanding of the banking, financial, capital or investment management sector.
  • Deep knowledge of working in a highly complex, regulated and compliant environment.
  • A desire to step into a entrepreunerial and ambitious environment, where you will be driving lots of internal change across the business from a digital transformation angle.
  • Technical hands on execution skills with Salesforce CRM, Google Analytics & Adwords, AEM & Marketo (or similar enterprise B2B marketing/digital platforms)
To hear more about this exciting opportunity, please contact Tim Yu at Morgan McKinley with your CV and contact details attached.Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.

Keyskills :
AnalyticsB2BCampaignsDigital MarketingFinancial ServicesCROConversionsOptimizationGoogle Ads

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