Digital Media Expert

Job Description

A Global Social Media Company based in London is seeking a Digital Media Expert to join their team on a contract basis for 6 months.Job Responsibilities:

• Partner closely with internal stakeholders such as Social Marketing, Decision Science, and Creative.
• Media agency day to day relationship management lead ensuring they deliver against the objectives agreed.
• This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions
• Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights
• Lead the strategic setup of successful marketing campaigns, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability in partnership with the designated Media Agency.
• Partners with agency to ensure successful execution of campaigns.
• Identify testing opportunities and develop testing roadmaps for FB App Social Marketing efforts
• Leverage large and abstract datasets to identify scalable drivers of impact for the business
• Identify and manage opportunities for Facebook ads product team to further develop our ad platform, tools, and guidelines based on business insights
• Own resolution of technical challenges, by collaborating with internal product/engineering teams
• Project manage complex work streams and initiatives across marketing objectives
• Stay abreast of key media and advertising trends and innovations across our platforms to bring to future marketing campaigns and potentially expand the scope of marketing efforts
• Streamline processes and build scalable solutions to support a number of campaigns across our Brand and Product consumer marketing
• Continue to build the teams identity and establish working relationships with the Brand and Product Marketing team

Minimum Qualifications:

• BA/BS degree
• 5+ years experience in digital media, 2+ years experience in paid social
• Experience with Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes
• Experience creating, implementing and measuring a comprehensive strategy leveraging the advertising products
• Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
• Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
• Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
• Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
• Strong communication, organization and project management experience
• Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)

Preferred Qualifications:

• BA/BS degree in Economics, Marketing, Business, Statistics, or a related field
• Professional experience at a media agency or ad tech firm
• Strong understanding of mobile creative best practices
• Portuguese language proficiency is a plus but not mandatory.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.