Digital Media Assurance Manager

Job Description

About PwCThe PwC purpose is to build trust in society and solve important problems - something which informs the work we do and the clients we work with.Our culture is one where we all feel empowered to be the best we can be, embracing change and opportunitiesin a technology driven world. This is underpinned by a strong partnership ethos creating an inclusive environment where everyone feels valued, and they bring their whole self to work. Together, we demonstrate the behaviours that ensure high quality is at theheart of everything we do for the benefit of our people, clients, and community.In the short term, this means taking learnings from COVID-19 and continuing to work together to adapt and lead in a blended working environment. Longer term, this means reinforcingour position as a trusted employer through promoting everyday inclusion, care and wellbeing, focusing on encouraging the behaviours that will maintain and improve the high quality standards that underpin our brand and developing a growth mindset that supportsus all to embrace change and learning, enabling our firm to be flexible and stay relevant to our clients. There is more to PwC than meets the eye. While the firm is famous for accountancy, we have long established expertise in many areas of business includingbusiness recovery, cyber security, economics and policy, private business, sustainability and climate change, actuarial, consulting, forensic services, legal, tax, deals, people and organisation and assurance.Marketing and Media Assurance sits within our RiskAssurance practice. The experience, expertise and insight we provide our clients with is an invaluable safeguard in todays complex operating environment. We work with advertisers to deliver business control to help them protect and strengthen every aspectof their marketing and media performance.About Marketing and Media AssuranceBased in Embankment Place in London, our Marketing & Media Assurance team has ~40 people in London and 300+ experienced marketing and media personnel worldwide. Our team includes seniorex-marketers, ex-agency leaders, ex-programmatic traders, retail / customer data scientists, marketing econometricians, and privacy lawyers who have worked in publishing and advertising, all combined with the core skills for which PwC is renowned; process/ controls / assurance / data / technology. It is this blend of capability and skills which we believe makes our proposition unique and compelling. We are a neutral, truly independent party committed to delivering trust and transparency across the marketingecosystem. Our services cover customer data analytics, marketing effectiveness, media assurance auditing, media advisory, audience reporting, campaign delivery, data privacy, and audits of media supply chains. About the roleWe work with advertisers to helpmanage their media investments and their agency relationships, by aligning interests of all parties, and then by providing assurance over the agency deliverable by applying specialist audit and advisory skills. We are unique in the market in that our businessis built from a basis of professional standard audit skills that any client would expect from PwC - characterised by the relentless pursuit of completeness, accuracy, and first hand verification of all information and data - allied to specialist media skillsacross all channels.Our rapidly growing client base comprises advertisers, media owners, ad-tech providers, agencies and industry bodies in the UK, and across 10 centres of excellence globally and 150+ PwC offices worldwide.We work with the worlds largestadvertisers on a global, regional and local market basis, providing services across all communication channels from traditional / linear to digital / programmatic and increasingly into new areas such as influencers.We are looking to expand our team with aseries of new hires, including a Manager with circa 7 years of experience who is able to demonstrate specialist, in-depth experience across digital media and in marketing technology. Ideally the successful candidate will have hands-on experience from the followingindustry sectors: advertiser, agency, martech and ad tech.This person will play a key role in:Delivering advertiser projects in digital media and programmaticHelping develop new solutions to take to clients across digital and martech Upskilling our teams inthe concept and practical realities of digital tools and techniquesBuilding and maintaining a strong network internally within PwCDrawing on and developing external relationships with clients and wider digital advertising industryHelping identify the skillgaps in our team with a view to developing new skills and /or recruiting new talent Who we are looking for One of our stated goals is to help the advertising and media industry rebuild trust and establish a future which is open, fair and transparent for allparties, with a particular emphasis on the digital and programmatic advertising ecosystem. We are looking for an individual who is motivated by helping clients better understand and navigate the inherent challenges of digital media, more specifically:For Advertisers-providing assurance over martech strategy, integration and partnerships and third party tools- supply path optimisation documentation and advice- support in preparation for the post-cookie ecosystem- audience-led marketing capabilities and strategiesIn Martech-support in helping perform assessments into marketing technology application, journey support, activation strategies- interaction with foundational technologies e.g. data analytics tools, CRM systems, tag management solutions- support will also be requiredto develop marketing technology cost / benefit analyses- driving PwCs market understanding e.g. of partner technologies, market trends and costs In Adtech- structuring internal processes / controls to reassure clients that they are open / fair / transparent/ secure . For Media Owners- providing assurance over their long term digital strategy, data monetisation, tech integrations- support on preparation for the post-cookie ecosystemRequirements Essential skills:Strong communication and presentation skills, inparticular with senior personnelStrong analytical skills, ability and eagerness to deal with complex issuesStrong project management skills and record of leading teams (an average team size is 4-6 people) Very good understanding of digital advertising andprogrammatic tradingExperience working in Martech platforms (CDP, CRM, Audience and tag management)e.g. Salesforce Marketing Cloud, Adobe Marketing Cloud, Oracle Marketing CloudExperience working in Demand-side Platformse.g. Google DV360, The Trade Desk, MediaMath,Amobee, Xandr, Amazon Ads Manager, AdformExperience in building audience-led solutions for marketing capabilitiesExperience in building strategies and leading integrations for marketing technology solutionsExposure to wider offline media channels and st