Digital Marketing Specialist - Pardot experience required

Job Description

The Role:Our client is looking for an enthusiastic and hands-on Digital Marketing Specialist (with Pardot experience) to join their global technology company.This is a fantastic Digital Marketing position in an exciting global technology business.This role is for someone with B2B marketing experience, who is based in London - or someone located within a comfortable commute to London.As the Digital Marketing Specialist, you will be a key point of contact for the Digital team in maintaining and running our clients marketing automation and CRM solution Pardot - producing email marketing campaigns and optimised landing pages that supportour Events, Corporate messaging, and BU Campaigns. However, that is not all, you will also gain exposure across the digital spectrum by supporting both the Digital Content Manager in the creative use of our clients Social Media channels, delivery of timelycommunications to our clients channel partners and working with the Director - Digital Marketing in the delivery of enhancements to our clients corporate website and delivering an enterprise-grade marketing technology stack to support business growth. Youwill work with your Digital team colleagues, Corporate Communications and BU marketing partners in delivering timely measurement of our activities and providing a 360 degree feedback loop to support best practice.You will contribute to the briefing process and support the delivery of campaigns to meet exacting deadlines by managing each step in the workflow. You will need some basic coding ability in HTML and CSS but, most importantly, you will need to bring a workingknowledge of Pardot, Marketo or HubSpot, or similar CRM systems.Essential Knowledge and Skills:Key Responsibilities:

• Supporting the Director - Digital Marketing in delivering high quality Digital marketing
• Working with Corporate and BU stakeholders in planning and executing digital campaigns
• Ensuring all digital marketing campaigns are delivered on time and within budget
• Overseeing digital marketing activity from beginning to end ensuring they meet the target objectives
• Delivery of corporate emails using CRM system
• A/B Testing campaigns / email messages to trial new ideas for effectiveness
• Reporting campaign results to stakeholders and explaining variances
• Reporting on campaign return on investment and making recommendations
• Taking responsibility for the delivery of key communications to our channel partners
• Working to strict deadlines and KPIs as set by the Director - Digital Marketing
• Supporting the uploading of content on our corporate website.
• Evolution of landing page and email templates to drive more engagement with content
• Supporting the Digital Content Manager in:
• Scheduling weekly content posts
• Execution of campaigns

QualificationsEssential Knowledge and Skills:

• Experience running marketing automation platforms such as Pardot, Marketo and HubSpot
• Background in marketing communications and/or campaign management
• Demonstrable knowledge of HTML and CSS
• Delivering analytics and campaign measurement in digestible reports for the business
• Demonstrable experience of using CMS to update websites. Adobe Experience Manager experience essential. WordPress is additionally desired.

Desirable Knowledge and Skills:

• Experience of the Digital Marketing mix (Web, social, CRM, Email)
• Experience in the telecommunications industry or B2B is an advantage
• Experience of dealing with and/or managing external digital agencies
• Sprout Social (or similar tool e.g. Hootsuite)

Salary - £55,000 - £65,000Benefits :

• Holidays - 25 days + 1 birthday (26 annual leave total)
• Bonus - up to 25%
• Pension - up to 12.5% (depending on employee contribution)
• Private Medical Care
• Agile Working - working arrangements to suit your personal needs and those of the business

ADDITIONAL INFORMATIONYou must be eligible to work in the location advertised.

Keyskills :
CRMCSSHTMLB2B MarketingPardot