Digital Marketing Performance Manager

Job Description

At Lloyds Banking Group were transforming our marketing. Embracing the latest technologies whilst investing heavily in our systems, capabilities and people. Were aiming to lead the industry sector in Digital Marketing, especially in the field of highlytargeted and personalised communications.Weve entered an exciting chapter in our paid digital marketing activity. Utilising industry-leading measurement techniques to truly understand the impact of paid social, programmatic display, YouTube and Pay Per Clickwhilst working in a pioneering client-agency model with our media agency, Mediacom, to accelerate this work.Responsibilities;Measurement: Be the subject matter expert on measurement techniques across the paid digital marketing channels. Ensuring robust methodologiesare in place so that the team can learn what their activity is driving and optimise performance. Use data/insights to drive strategic change To drive our measurement strategy in a post-cookie environment as the industry transitions away from 3rd Party cookiesAnalysis / Optimisation To lead, and work closely with Mediacom, on strategic analysis to understand the drivers of incrementality for paid digital marketing activity Perform Return on Investment analysis to evaluate efficiency and effectiveness of differentmarketing campaigns across both products and marketing channels Analysing online user behaviour, conversion data, customer journeys and funnel analysis to optimise conversion rates from marketing activity Reporting Support channel teams to ensure they haveaccurate, robust data and incremental reporting to enable them to drive meaningful insights and continuously optimise their activity Collaborate with channel leads, senior stakeholders, Mediacom and the wider team. Deliver regular reporting/analysis documentation,presenting findings or test results where required Essential requirements; Self-motivated and able to proactively think about how data, analysis and insight can be converted into real world meaningful solutions Operationally proficient and have strong knowledgeof digital marketing platforms and how users in the paid digital marketing ecosystem are targeted, tracked and measured (e.g. Campaign Manager, DV360, SA360, Facebook, Google Ads Data Hub etc.) and digital analytics packages (e.g. Adobe Analytics, Webtrends,GA360 etc.) High level of experience in data analysis techniques and advanced Excel, using these to measure campaigns across but not limited to, natural and paid search, Programmatic and social. Strong proficiency with PowerPoint for producing reports andpresentations Strong background and hands-on experience in test methodologies, principles, design and execution Youll be a key part of an enabling performance culture. "Think customer". "Try it, do it" and get the opportunity to inform the development ofnew capabilities as they come on board. Well give you an energising environment where you can work at pace and make a significant contribution to the strategic direction of how the team operates and executes paid digital marketing.About Our Media Agency,MediaCom Employing over 1,400 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes Sky, DFS, Tesco, Groupe PSA/Vauxhall, Adidas and Cancer Research UK. MediaCom is a member of WPP, the worldslargest marketing communications services group, and part of GroupM, WPPs consolidated media investment management arm.In return for your expertise wed offer you a comprehensive package that includes: A performance related bonus Generous pension contribution30 Days leave plus bank holidays A flexible cash pot (4% of base salary) to spend on benefits Private health cover Wider corporate benefits and perks So, be a key part of a team where youre given the opportunity to be your whole and best self as we journeyto lead the digital advertising sector to ensure our brands remain distinctive and effective. Be part of the future of marketing at Lloyds Banking Group!Our continued dedication to helping Britain prosper means that as a colleague you can make a differenceto customers, businesses and communities.Together we have a key role to play in shaping the bank of the future, whilst the scale and reach of our Group means youll continue to have opportunities to learn, grow and develop.Were passionate about creating avalues-led culture. Our approach to inclusion and diversity means that we all have the opportunity to make a real difference, together.Well ensure that individuals with disabilities are provided reasonable accommodation to participate in the job applicationor interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.Together we make it possible. To find out more, click here careers