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Digital Marketing Officer

Morgan Law
Job LocationLondon
EducationNot Mentioned
Salary£35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Work for a Charity in London as a Senior Legacy Marketing Officer - PermanentAs the Senior Legacy Marketing Officer, youll deliver key areas of the legacy programme including direct mail and digital marketing. You will be working with the Legacy Marketing Manager you will also work to expand our legacy marketing into new areas targetingnew growth audiences at this exciting time for legacy fundraising.You will inspire existing supporters to leave a gift in their will and deliver legacy messages to new audiences.What you will be doing

  • Develop creative briefs & deliver the legacy operational plan, working with the Legacy Marketing Manager
  • Build strong relationships with our internal Brand, Creative & Content teams in order to generate inspiring legacy content.
  • Support the Legacy Marketing Manager with implementing the legacy marketing strategy to secure a growing pipeline of legacy pledgers.
  • Manage external relationships with third party suppliers and external agencies.
  • Managing the response to legacy enquiries within agreed timescales providing relevant information regarding our legacy programme
Experience required to be considered
  • Proven experience and evidence of managing Legacy Marketing activity from start to finish including initial planning and targeting, providing creative and data briefs, fulfilment generation and results analysis.
  • A passion for legacy communications and a desire to identify new opportunities and challenge the status quo.
  • Proven experience of successfully scheduling and managing direct mail campaigns for legacies to deliver results against agreed objectives and targets.
  • Experience of digital legacy fundraising and taking a test and learn approach.
What they offer
  • Permanent.
  • Salary: £35,000.
  • Full time - 5 days, 35hrs per week.
  • London.
  • Hybrid working employer, required to come into the office 2 days per week.

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