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Digital Marketing Manager Luxury Retail Fashion E Comm Space

TeamJobs
Job LocationLondon
EducationNot Mentioned
Salary£45,000 - £50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

I am recruiting for an established Digital Marketing Manager to join London’s hottest jewellery brand based in their West London office. Reporting into the CMO you will be a digital native, obsessed with social media, you are creative, fiercely commercial and ambitious.This role is ideal for someone who understands how to engage customers through digital marketing channels on a global scale. You are super creative and think digital first, but are also a natural strategic manager who loves to maintain processes. You will lead by example and inspire teams to push boundaries with creative and voice, whilst always staying true to brand.Whilst this position is a 12 Month FTC there are amazing things happening within this fast paced leading company so long term perm opportunities are there for the right individual!OVERALL ROLE RESPONSIBILITES:

  • Executing a full funnel, global strategy for Paid Search, Paid Social, Display and Performance Affiliates.
  • Achieving CPA, traffic, conversion rate, AOV and revenue targets of above-mentioned channels
  • Adhering to financial budgets for above-mentioned channels in line with agreed forecast
  • Weekly, Monthly & Quarterly reporting and commentary on above-mentioned channel
  • Managing and developing two direct reports, (Senior Exec & Digital Marketing Exec).
  • Maintain expansion into select ROW territories.
  • Managing UK & US agencies to achieve targets and improve efficiencies.
    • PAID SEARCH:
  • Work with UK & US agencies & internal teams to ensure the strategy is in line with business objectives.
  • Lead on the analysis of the results/data within the Google Ads/Bing platforms to provide continuous insight into how we can optimise Paid Search campaigns in line with the channels forecast
  • Ensure the Digital Executive is delivering to the agency the required assets (text ads, sitelink extensions copy etc) on time and in line with the marketing calendar
    • PAID SOCIAL & DISPLAY (Including Rich Media):
  • Working with UK & US agencies and internal teams to run full funnel activity and to ensure the strategy is in line with business objectives.
  • Lead on the analysis of the results/data within the Facebook Ads, Pinterest, YouTube & other Display platforms to provide continuous insight into how we can optimise Paid Social & Display campaigns in line with the channels forecast.
  • Ensure the Digital Executive is delivering to the agency the required assets (creative, copy etc) on time and in line with the marketing calendar
    • PERFORMANCE AFFILIATES
  • Working with Affiliates agency & Senior Exec to manage performance Affiliates e.g. Cashback, promotions etc.
    • REPORTING & ATTRIBUTION
  • Working with agencies and Insights analyst on a regular basis to ensure performance is incremental and driving growth.
    • REQUIREMENTS:
  • 2+ years experience as a Digital Marketing Manager
  • Experience in managing and growing international markets, specifically US
  • Strong data analysis skills
  • Strong excel proficiency
  • Previous experience of managing a team
  • Google Analytics experience
  • Google Ads experience
  • Facebook Ads Manager experience
  • CRM/ESP tool experience
  • Excellent communicator

    • APPLY NOW

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