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Digital Marketing Manager

TABLECROWD TALENT LTD
Job LocationLondon
EducationNot Mentioned
Salary£50,000 - £80,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

About the companyOur client is on a mission to combat climate change by providing all businesses with the software to quantify their climate risk. Backed by UK and USA VCs, they are launching their world first, pioneering AI powered Climate Intelligence platform in July 2021. The platform provides an assessment of an organisation’s climate risk across all of its assets for any timescale in any scenario, anywhere on Earth. These insights can then be integrated into business planning resulting in better, climate-secure decisions in real-time for the days, and years to come.As a company, they are a pro-diversity, highly inclusive organisation, committed to bringing together people of all backgrounds and enabling them to succeed. They know that a richly diverse team will help us achieve our mission sooner.The RoleYou live and breathe demand gen marketing, you love data and reporting. You know how to automate and scale to meet and exceed goals. Working closely with the CMO and your peers, you will be responsible for…

  • Working closely with leadership to align demand generation efforts with positioning, messaging, and other sales and marketing programmes
  • Building an annual & quarterly customer acquisition strategy aligned with business goals, and focused on key geographies
  • Executing the demand funnel acquisition/optimization strategy to drive, nurture and convert leads within the target B2B enterprise markets
  • Implementing, and experimenting with digital and content marketing strategies to accelerate growth; ensuring that content reaches the right part of the sales funnel at the right time
  • Enhancing the type and quality of marketing channels used, including content creation supported by digital marketing amplification across owned and paid for channels
  • Developing a deep understanding of customers, products and the buyer’s journey
  • Building the reporting function to track, and analyse campaign performance to a variety of audiences
  • Collaborating with sales and marketing to support sales enablement
  • Working within and outside of the marketing team, including with other data owners, to segment opportunities, brainstorm ideas and optimise processes
  • Leveraging marketing automation to optimize and measure demand gen activity and outcomes
  • Making data-driven budget recommendations on current and future campaigns and programs, and partnering with the CMO on budget ownership
  • Identifying needed vendors and managing these relationships
    • Requirements This role requires both creative and analytical thinking, as well as a willingness to build a high performing demand gen engine from the ground up
  • 4+ years experience developing and executing against B2B SaaS demand gen plans for Enterprise markets
  • Track record of success in growing and scaling customer acquisition through demand programs
  • Solid understanding of Marketing, B2B SaaS, and revenue metrics to measure and report on success
  • Willingness to experiment and iterate to learn what works and what doesnt—and make calls on where to invest in further growth
  • Deep knowledge and experience of the full range of digital marketing channels, including website, email marketing, SEM, SEO, marketing automation, content marketing, conversion rate optimization, and social media marketing
  • Extremely strong project management skills
  • Solid understanding of GDPR and CAN-SPAM compliance data requirements
  • Data-driven, analytical, and forward-thinking
  • Experience with HubSpot, Google Analytics, and other marketing analytics tools
    • Benefits
  • Supportive, collaborative driven team and leadership team
  • Working alongside a passionate team focussed on one mission.
  • Budget for a home office ontop of computers and screens
  • Access to Spill, for video or text-based counselling and holistic mental health support
  • Fresh fruit, tea, coffee and healthy food prioritised for team lunches
  • Budget for home office plants
  • Spend up to £1,000 on a bike through our cycle-to-work scheme
  • Flexibility in working times with a focus on getting the job done rather than if you’re sat at your desk
  • Regular team and company activities that cater to the different life circumstances of our employees
  • £1000 each year to expand your knowledge through training, books and wider development activities
  • Opportunities to learn from world-class experts at organisations like the Alan Turing Institute and the Met Office
  • 10% of your time can be used for projects that help meet the companys mission outside of your day-to-day responsibilities
    • Required skills
  • Digital Marketing
  • SEO

    • Keyskills :
    Digital Marketing SEO

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