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Digital Marketing Manager

Michael Page Marketing
Job LocationLondon
EducationNot Mentioned
Salary£60,000 - £75,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract, full-time

Job Description

A growing asset management firm in London are looking for an interim Digital Marketing specialist to join asap for a 12 month period. This is a great role reporting into the Head of Digital and will be fast moving opportunity.Client DetailsAsset Management firm in London who are looking to recruit an interim Digital Marketing specialist asapDescription

  • Work with Head of Digital Marketing to develop the organisations Digital Marketing strategy to meet business objectives and priorities (covering both B2B and D2C).
  • Paid search: develop paid search strategy and management of campaigns to drive increased results.
  • Online display: work with channel managers on advising the best strategies and ensure all relevant tactics are being utilized. Develop campaign landing pages working with channel managers, content team and digital product owners.
  • Email marketing: develop email marketing strategy for all business channels. Implement plan including ongoing test and optimize ideas. Work with external agency to ensure campaigns are delivered to time and quality.
  • Email Marketing Technology: Develop a roadmap for extending the use of Salesforce marketing cloud o include use of Audience Builder and Journey Builder. Help train the wider team on these technologies and ensure business benefits are utilized.
  • Analyse marketing activity effectiveness - including web usage, campaign performance, email effectiveness and produce relevant reports for senior management.
  • Participate in cross-regional Digital projects as required.
    • Profile
  • Financial services experience preferable (ideally in Asset Management)
  • Experience developing and implementing digital marketing activities including paid search and online display.
  • Email marketing including segmentation and trigger based campaigns.
  • Knowledge of Salesforce Marketing Cloud
  • Analytics experience including knowledge of tags and developing insights (adobe analytics experience preferred but not essential)
  • Vendor Management experience
  • Quality conscious and experience in adhering to compliance standards
  • Excellent communication skills
  • Team player
  • Passionate about digital marketing and new media
    • Job Offer12 month contractInterviews asap - reporting into the Head of DigitalBroad digital marketing position - remote for now and then will be in the offices in Central LondonHappy to wait for anyone with a 1 month NPIdeally immediately availablePreferably asset management experience Required skills
  • digital
  • Email marketing
  • salesforce marketing cloud

    • Keyskills :
    digital Email marketing salesfce marketing cloud

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