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Digital Marketing Manager

Huntress
Job LocationLondon
EducationNot Mentioned
Salary£43,000 - £45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Merrifield Consultants are thrilled to work with a fantastic childrens charity in London to find their new Digital Marketing Manager. This role is a key part of the marketing team and we are looking for an experienced Digital Marketeer, who can lead anddevelop the digital marketing strategy, including website, SEO, PPC, paid advertising and more.Job Title: Digital Marketing ManagerOrganisation: Childrens Health charitySalary: £43,000 - £45,000Location: London (Hybrid working, two days in the London office)Contract: Permanent, Full timeBenefits: 31 days annual leave, plus bank holidaysClosing date: Thursday 30th November 2023Required: CV and Cover LetterThe charity is phenomenal. They pride themselves on running a fantastic service for children when mainstream treatment doesnt work. Furthermore, they take pride in creating a very inclusive and supportive environment for those who work for the charity.Key Responsibilities:

  • With the support of the Director and Head of the team, youll take a creative, confident, and user-led approach to developing and evolving our website, conversion rates, email marketing and stewardship, paid advertising, and all things digital.
  • You will also have oversight of digital analytics, generating insights about our supporters and their needs.
  • Owning and driving the development of their website, looking at user journeys, increasing conversion rates, and optimisation.
  • Creating and driving a new SEO strategy, increasing visibility and traffic.
  • Working with the growth agency to maximise their Google grant.
  • Paid advertising and Individual Giving. Be the main point of contact for their paid media agency, own the paid advertising plan, and more.
  • Lead and develop the digital marketing strategy, which aligns with the organisational, marketing, communications, and fundraising strategies.
  • Develop a plan and roadmap for the implementation of the digital strategy.
Skills and Experience:
  • A sound knowledge of digital fundraising would be advantageous as we develop future digital fundraising campaigns, working closely with our fundraising colleagues and a third-party digital agency.
  • An in-depth understanding of the full digital marketing mix and owned, earned and paid media, including email, CRM, SEO, PPC, website and paid media.
  • Developing and planning user research processes.
  • An understanding of email CRM systems, how to use them and the benefit they bring to an organisation.
  • Leading and delivering on digital marketing strategies, plans and roadmaps.
  • Owning and developing websites, SEO, emailing marketing and other related tools.
  • Experience of making digital channels and content accessible.
This is a very exciting opportunity for an experienced digital marketeer to join a truly wonderful childrens health charity to play a key role within their marketing and communications team.To find out more and to apply for the Digital Marketing Manager position, please contact Stuart Milliner at Merrifield Consultants.We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgroundsand will ensure measures are met when required, to allow a fair process throughout.

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