Digital Marketing Manager

Job Description

The Portfolio Group are working exclusively with one of the UKs largest medical organisations, offering expert support, advice and representation to medical professionals. The company has been developing themselves as a brand, offering a full range of supportand representation services to medical professionals across the UK. A British institution who have been at the forefront of their profession for over 100 years, this is a rare opportunity to work for a company who have a great reputation and are trusted partnerto professionals who truly make a difference!Key Responsibilities:As the Digital Marketing Manager, you will devise and implement effective marketing strategies within sector commercial plans to maximise member recruitment and retention to achieve organisational growth targets. Responsible for guiding, developing and managinga cross functional marketing team to deliver over all business growth!

• To understand the environment in which we operate. Monitor and analyse market changes. Guiding appropriate action where opportunities or threats exist.
• To source/commission, analyse and interrogate market research to highlight insights to inform marketing strategy and campaign development.
• To work with commercial colleagues to devise omni-channel commercial plans for selected market segments to maximise member recruitment and retention including the creation of strong marketing messages that are on brand and reinforce our position in themarket.
• To prepare and manage detailed budget plans for all related marketing activity.
• Taking ownership of teams performance, providing regular and effective feedback, coaching and development opportunities. Conducting performance reviews adhering to organisational and departmental guidelines at all times.
• To plan, manage and oversee digital marketing activities that maximise engagement and conversion, including PPC, SEO, social Media, email marketing, display/re-targeting and online sponsorship
• To plan, manage and oversee omnichannel campaigns, including advertising, events, DM, sales collateral and video content
• To work closely with the CRM coordinator and Marketing Operations Manager to build optimum user journeys that aid tracking and conversion using CRM technology
• To build the desired customer experience to drive loyalty and customer advocacy into new marketing and commercial activity.
• To create and maintain content (using the CMS for websites and apps), ensuring content is relevant, timely, accurate and reflects the needs of the target audience
• To support the email marketing strategy, ensuring deliverability and engagement, while minimising the unsubscribe rate.
• To develop and guide the organisations social media strategy for specified segments of our market, working with social media executives to encourage engagement with the brand via relevant social channels whilst mitigating risks.
• To measure, track, analyse and fine-tune defined marketing activity, utilising a range of online systems, and present findings to management and stakeholders.
• To liaise closely with external suppliers and partners to ensure efficient and cost-effective delivery of outsourced services.
• To undertake all the above in consideration of the company stance on policy, positioning, branding and values.
• To support colleagues in the marketing team by working on cross-segment projects wherever required.
• To ensure all work complies with regulatory requirements including FCA, GDPR, ASA, PECR
• Any additional activities requested by the commercial leadership team.

Key Skills, Knowledge and ExperienceThis role will require the jobholder to have a broad skill set of marketing competencies including:

• market or segment development (in medical/dental sectors desirable)
• experience of marketing and selling services to consumers and business to business
• people management skills
• an omni-channel approach to marketing which integrates digital marketing and social media with traditional marketing techniques
• experience of digital marketing techniques and channels, including PPC, SEO and application of analytics to online content and campaigns
• campaign planning, implementation and analysis
• project management
• successful negotiation with internal and external suppliers
• direct/database marketing
• copywriting
• using systems for content management (CMS), email marketing, e-learning, surveys, analytics, CRM and other technologies
• experience of taking a publication from concept to launch
• hold a professional marketing qualification such as CIM, IDM or equivalent

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