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Digital Marketing Executive

EMR
Job LocationLondon
EducationNot Mentioned
Salary35,000 - 45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

A B2C insurance provider is seeking a Digital Marketing Executive to execute digital campaigns via paid, organic and owned media channels to drive pipeline for sales.Responsibilities:

  • Create and manage B2C PPC, paid social and SEO campaigns to drive improved lead generation.
  • Continual optimisation of PPC campaigns including keyword strategy, ad copy, cost per acquisition and audience targeting.
  • Implement the SEO strategy for several websites within the brand.
  • Conduct keyword research, competitor analysis, and make on site changes to improve the visibility of the company websites and drive increased traffic.
  • Collaborate with the Marketing team to create optimised landing pages and high-quality content focusing on relevant search terms.
  • Monitor, analyse, and act on data to improve acquisition, engagement, and conversion rates.
  • Produce and present reports on PPC and SEO activity to internal stakeholders to demonstrate effective ROI.
  • Manage planned and ad-hoc website content change requests and updates, ensuring full optimisation.
  • Liaise with our web development agencies as required.
Requirements:
  • B2C digital marketing experience is essential with a strong focus on SEO, PPC and paid social.
  • Experience within the financial services sector, and in particular insurance, would be advantageous but not essential.
  • Ideally experience in a regulated market however experience in B2C consumer will be considered.
  • Advanced knowledge of the Google Ads platform is essential.
  • Experience with data and analytical tools including Google Analytics, GA4, Tag Manager, SEMrush and Google Search Console.
  • Knowledge of WordPress is essential.
  • Strong digital data analysis, reporting experience and a solid understanding of success metrics.
  • UK experience is essential. Please do not apply if you require any form of sponsorship.
£35-45,000 Basic Salary

Keyskills :
PPCSEOB2C acquisition

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