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Digital Marketing Director Conference Business

Media Search Inc.
Job LocationLondon
EducationNot Mentioned
Salary£60,000 - £70,000 per annum, negotiable, inc benef
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Digital Marketing Director - Conference BusinessUp to £60-70,000 + Bonuses + Progression + TravelSW London/Remote FlexibilityMy client…is a multiple award-winning producer of investment conferences for Africa and Latin America’s energy sectors, due to the digital success of the business a new role has arisen for a creative Marketing Director an excellent opportunity for a highly strategic digital native who is passionate about innovation, mastering new technology and driving digital campaigns. The candidate will help drive all things digital as well as growing a team.The Role…Digital Marketing Director will play a key role in shaping the company’s digital strategy. Reporting into the Head of Marketing, you will line manage a Data Analyst to implement a culture of data-driven insights through marketing technology, analysis, optimization and consistent reporting. The role would suit someone within the digital publishing industry and/or subscriptions models.The Candidate… You will be responsible for driving digital strategy as the company moves to a new phase of growth centered around a B2B community model, as well as crafting exceptional customer journeys, creating and delivering cross-channel digital marketing strategies to increase brand awareness, generate leads and improve customer retention.

  • Own and deliver the digital marketing strategy in line with business objectives
  • Use marketing automation technology to craft exceptional customer journeys and qualify leads
  • Use digital channels and technologies to enhance online presence of the business
  • Oversee the integrations between technology platforms to ensure a seamless experience for customers moving through the customer value journey
  • Collaborate with sales team and business stakeholders to increase sales opportunities through lead management strategies
  • Oversee the structure, implementation & optimization of sales data plans
  • Develop innovative, revenue-generating ideas for campaigns in the portfolio
  • Continuously analyse marketing metrics to improve campaign performance
  • Oversee website optimization projects which enhance our ability to convert organic web traffic
  • Promote a culture of testing and change to continuously drive improvement
  • Coach the existing team on best practice digital marketing techniques and channels
  • Undertake continued learning about marketing technologies and automation as well as the entire digital marketing industry through attending events, reading, listening to podcasts and webinars
    • Skills & Experience Required..
  • At least 5 years’ previous experience in a similar strategic position
  • Previous role within digital publishing industry and/or subscriptions advantageous.
  • Experience in developing implementation roadmaps and processes around new technology
  • Experience integrating industry leading marketing technology tools like Pardot, Sprout Social, Salesforce CRM, chatbots, landing page software etc
  • Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots
  • Excellent ability to strategically interpret data trends and gaps, providing analysis and recommendations
  • Deep knowledge in customer segmentation, data and list management and deliverability
  • Ability to articulate power of insight to stakeholders of all levels of experience
  • Excellent knowledge of marketing automation technology
    • Required skills
  • Digital Marketing
  • Marketing Automation
  • Marketing Strategy
  • Publishing
  • International Conferences

    • Keyskills :
    Digital Marketing Marketing Automation Marketing Strategy Publishing International Conferences

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