London Jobs |
Manchester Jobs |
Liverpool Jobs |
Nottingham Jobs |
Birmingham Jobs |
Cambridge Jobs |
Glasgow Jobs |
Bristol Jobs |
Wales Jobs |
London Jobs |
Manchester Jobs |
Liverpool Jobs |
Nottingham Jobs |
Birmingham Jobs |
Cambridge Jobs |
Glasgow Jobs |
Bristol Jobs |
Wales Jobs |
Oil & Gas Jobs |
Banking Jobs |
Construction Jobs |
Top Management Jobs |
IT - Software Jobs |
Medical Healthcare Jobs |
Purchase / Logistics Jobs |
Sales |
Ajax Jobs |
Designing Jobs |
ASP .NET Jobs |
Java Jobs |
MySQL Jobs |
Sap hr Jobs |
Software Testing Jobs |
Html Jobs |
Job Location | London |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Job Purpose: A specialist digital-first marketer is required that will develop, design and deliver marketing campaigns to grow revenue and engagement among existing clients across multiple business units for Retail Banking (including affluent segment propositions). Working closely with the Head of Marketing and Head of Digital Sales and Marketing, in a team of digital-first, highly-accountable lifecycle marketers, this person will act as the catalyst to drive a performance marketing mind set, prioritizing marketing programsthat deliver business growth and deepen client engagement and build long-term loyalty among Citi client base. This individual will work closely with our internal Decision Management team to identify cross-sell, upsell and retention opportunities, building communications programs around customer segments and personas. They will also work shoulder-to-shoulder with theDigital Channels & Experience team to drive deeper engagement with Citi Mobile App, and adoption of proprietary tools and features. This person will have knowledge of Salesforce Marketing Cloud and will lead the ongoing development of the platform. They will work closely with the regional teams and be the subject matter expert to identify develop and deploy new business processes i.e. Salesforcejourneys and optimisation for current live marketing campaigns. Experience of optimising campaigns with a robust test and learn mind-set will be essential. Project management experience will be needed to deliver long-term campaigns, but having the flexibility to respond to immediate deadlines under pressure is also a requirement. In addition, ensuring the brand is consistent in all creative and that clients areat the centre of each activity is necessary. Experience using Adobe Analytics, Tableau and Confluence will also be required. Key Responsibilities: