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Digital Insight Analyst

Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

If you are passionate and knowledgeable about how digital data can translate into vital, actionable insight, this is an exciting opportunity to develop a customer-centric and data-driven approach across RNIBs digital estate.As the Digital Insight Analyst,youll use your superb analytical skills and practices to provide ongoing digital performance analysis that helps to create a clear picture of RNIBs user behaviour and engagement across all digital touchpoints. You will highlight opportunities and risks andproactively offer proposals to internal stakeholders that enable them to make informed decisions to better optimise our content and improve customer engagement.You will be a data expert with proven experience of using data and customer insight to drive trafficand improve conversion rates with the ability to communicate your analysis to influence, negotiate and liaise effectively with a wide range of colleagues.Ideally, you will have experience of: Google Analytics, Adwords, Google Tag Manager and Webmaster ToolsCRO tools such as Google Optimize, Crazy Egg etc. HTML, CSS, Hotjar and A/B Testing Ideation, development, set up and running of digital experiments and A/B tests Some experience with SEO, PPC, affiliate marketing, online display advertising, social mediamarketing, mobile marketing and email marketing tracking techniques, campaign set-up and tracking.In exchange we offer a competitive salary, a stimulating and supportive working environment and a benefits package including: 26 days holiday per year (plus bankholidays), which increase with service Excellent pension schemesIf you would like to apply for this great job opportunity, please click the apply button.Closing date for applications is 4th January 2022.Appointment is subject to an Enhanced Criminal RecordsCheck and relevant Barred Lists check, if appropriate.Were the Royal National Institute of Blind People (RNIB Group) and were here for everyone affected by sight loss. Working for us means working for one of the UKs biggest charities, supporting almosttwo million people living with sight loss in the UK.

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