Digital and Programmatic Senior Associate

Job Description

About Marketing and Media AssuranceBased in Embankment Place in London, our Marketing & Media Assurance team has ~40 people in London and 300+ experienced marketing and media personnel worldwide.Our team includes senior ex-marketers, ex-agency leaders, ex-programmatic traders, retail / customer data scientists, marketing econometricians, and privacy lawyers who have worked in publishing and advertising, all combined with the core skills for which PwC is renowned; process / controls / assurance / data / technology.It is this blend of capability and skills which we believe makes our proposition unique and compelling. We are a neutral, truly independent party committed to delivering trust and transparency across the marketing ecosystem. Our services cover customer data analytics, marketing effectiveness, media assurance auditing, media advisory, audience reporting, campaign delivery, data privacy, and audits of media supply chains.About the role We work with advertisers to help manage their media investments and their agency relationships, by aligning interests of all parties, and then by providing assurance over the agency deliverable by applying specialist audit and advisory skills.We are unique in the market in that our business is built from a basis of professional standard audit skills that any client would expect from PwC - characterised by the relentless pursuit of completeness, accuracy, and first hand verification of all information and data - allied to specialist media skills across all channels.Our rapidly growing client base comprises advertisers, media owners, ad-tech providers, agencies and industry bodies in the UK, and across 10 centres of excellence globally and 150+ PwC offices worldwide.We work with the worlds largest advertisers on a global, regional and local market basis, providing services across all communication channels from traditional / linear to digital / programmatic and increasingly into new areas such as influencers.We are looking to expand our team with a series of new hires, including a Senior Associate with circa 5 years of experience who is able to demonstrate specialist, in-depth experience across digital media and programmatic trading ideally in at least two of the following industry sectors: ad tech, advertiser and agency.This person will play a key role in: Delivering advertiser projects in digital and programmatic media to new and existing clients Supporting the wider assurance team with their digital engagements Upskilling our teams in both the concepts and practicalities of using and advising on programmatic tools and techniques Building and maintaining a strong network both internally within PwC and externally with clients Support in developing new solutions for us to take to clients across digital advertising products Helping identify the skill gaps in our team with a view to developing new skills and /or recruiting new talentWho we are looking for One of our stated goals is to help the advertising and media industry rebuild trust and establish a future which is open, fair and transparent for all parties, with a particular emphasis on the digital and programmatic advertising ecosystem. We are looking for an individual who is motivated by helping clients better understand and navigate the inherent challenges of digital media, more specifically:For Advertisers auditing over programmatic strategy, set up, optimisation, delivery and third party tools. suppy Path Optimisation documentation and advice. Verification tools and best practices when it comes to ad fraud, viewability and brand safety. Support on preparation for the post-cookie ecosystemIn Adtech structuring internal processes and controls to reassure business partners that platforms are open/fair/transparent, data is secure etc.For Media Owners providing assurance over their long term digital strategy, data monetisation, tech integrations. support on preparation for the post-cookie ecosystemIn Martech support in helping perform assessments into marketing technology application, journey support, activation strategies driving PwCs market understanding e.g. of partner technologies, market trends and costsEssential skills: Strong communication and presentation skills Strong analytical skills, ability and eagerness to deal with complex issues Strong project management skills Very good understanding of digital advertising, programmatic trading and ad ops Self-starter and problem-solver Experience working in Demand-side Platforms e.g Google DV360, The Trade Desk, MediaMath, Amobee, Xandr, Amazon Ads Manager, Adform Experience working with Adservers e.g.Google Campaign Manager, Sizmek, Flashtalking Experience working with Verification tools e.g. MOAT, Integral Ad Science, DoubleVerifyDesirable skillsHolistic understanding and experience using a suite of digital and programmatic tools for example, but not limited to: Supply-side Platforms / Mediated Partners - e.g Google, Facebook Audience Network, Rubicon, AppNexus, OpenX, Pubmatic, Index Data Management Platforms e.g. Adobe, Oracle, Adform, Amobee Social Platforms e.g.Facebook, Snapchat, Twitter, Pinterest Reporting Tools Tableau, Metamarkets, Power BI, Datorama Other tools e.g Adobe Suite, Google Tag Manager, Oracle (Bluekai), SalesforceRisk AssuranceWere a leading provider of trust in the digital world - in the eyes of our people, our clients and our stakeholders. Todays business environment is different. More complex. More connected. Companies not only face new and unknown risks, but also new and untapped opportunities. Our team is at the forefront of this change, join us to be a part of transforming how risk is perceived and capitalised on.Not the role for youDid you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)The skills we look for in future employeesAll our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, The PwC Professional and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.DiversityValuing Difference. Driving Inclusion.We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support