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Digital Analytics Manager, Channel Insight

Appcastenterprise
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

End Date Wednesday 08 March 2023 Salary Range £61,911 - £68,790 We support agile workingclick here for more information on agile working options.Agile Working Options Other Agile Working Arrangements / Open to Discussion Job Description Summary An exciting opportunity to join the Business & Commercial Banking (BCB) Channels team, which is a key growth area. Our role is integral to the build out of digital journeys for customers and a ground-breaking change for the division!The Channel Insight team act as a centre of excellence for digital insight within BCB, and we utilise our analytical knowledge, numeric reasoning and experience to convert data into practical executive decisions to develop and commercialise the business.Our role as a Channel team is to provide the insight to improve our channel journeys, giving our customers a better choice of channel to best meet their need.Within Channel Insights we play a pivotal role in providing action orientated insight, which is essential in driving the strategy of channel migration to digital and marketing led channels. Job DescriptionYoull be extracting, segmenting, and analysing data. Building out the insight recommendations through numeric reasoning that helps deliver the digital strategy. Using several different tools predominantly Adobe Analytics and SQL to access web data withinour data warehouse.Your ability to collaborate with others, generate insight, convert into recommendations and present to a senior audience, will really set you up to succeed!Responsibilities:

  • Support delivery of key Group strategic objective to grow BCB digital channels
  • Web based analyticsusing Adobe Analytics to understand customer behaviour within our digital journeys and identifying optimisation opportunities
  • Utilising data visualisation skills to develop self-serve reporting for colleagues focused on journey development
  • Working with platform teams to ensure tagging is at the required level
  • Review performance of new initiatives and capability against a range of criteria to determine success and next steps
What youll need:
  • Youll already have some experience in web analytics (we use Adobe, but experience in other web analytics tools will also be acceptable)
  • Youll have some analysis experience using a relational database (e.g. Teradata etc.) along with an appropriate scripting or programming skill for data extraction such as SQL, SAS, R etc
  • Wed also love to see your track record in using data and insight to influence analytics to develop practical insight and confidence in telling stories through data
  • Strong partnering and communication skills to deliver your recommendations
Interested Apply today. Together we make it possible.In return, youll be rewarded with excellent benefits, personal development and a career thats enriching and full of opportunity.Alongside a competitive base salary (advertised range is for London, Bristol/Cardiff range: £52,245 - £58,050) youll receive:
  • Generous pension contribution and 30 days leave plus bank holidays
  • A flexible cash pot (4% of base salary) to spend on benefits
  • A Discretionary Performance Share Award
  • Private health cover and access to Share Scheme
Well ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contactus to request accommodation. Were an equal opportunity employer and deeply value diversity within our organisation.At Lloyds Banking Group, were driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us youll have a key role to play in shaping the financialservices of the future, whilst the scale and reach of our Group means youll have many opportunities to learn, grow and develop.Were focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together were building a truly inclusive workplace where all of our colleagues have the opportunityto make a real difference.

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