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Digital Analyst

Michael Page Digital
Job LocationLondon
EducationNot Mentioned
Salary£35,000 - £45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

New Opportunity for a Digital AnalystTo join a leading group within the Healthcare products and services industryClient DetailsMy client is a renowned B2B business within the healthcare products and services industry, who are now looking to develop their first D2C and B2B digital team and proposition.Description

  1. Work with other digital team leaders to define a compelling, differentiated customer experience based on data insights
  2. Identify, setup, manage and analyse automated reporting in order to provide insights into the Digital business direction - and importantly point out strengths and opportunities based on this date to influence and drive change
  3. Define and manage the multi-channel customer segmentation and our multi-channel go-to-market strategy - this includes converting traditional channel customers to utilizing multi-channel offerings and services
  4. Identify, create and analyze competitors pricing, products and marketing efforts to drive decision making and competitive strategy/responses. Plus if candidate has experience scraping competitor sites (or managing 3rd party scraping companies)
  5. Build out A/B digital testing capabilities across all aspects of our digital business
  6. Define and build out post-mortem evaluation of functional enhancements in order to inform future roadmapping decisions including new functionalities, enhancements of existing functionalities as well as sunsetting functionalities determined to be less useful
Profile
  1. Bachelors Degree preferred, ideally a STEM degree
  2. Experience in Digital eCommerce, both B2C and B2B
  3. Of which this experience must include the following within Digital Analytics:
    1. Ability to setup, manage and analyse tag managers / web trackers like Google Analytics, Adobe Analytics, etc.
    2. Comfort and ease with analyzing large data sets using analytics tools such as R, SAS, Big Query, etc. as well as using programming languages like Python to automate reporting or analytics
    3. Ability to convey, distill data and tell easy to follow stories from complex data via tools such as Data Studio or equivalent all while being able to automate reports based on the teams / managements needs. Powerpoint skills a plus
  4. Experience working within teams operating either via Agile or Kanban methodologies. Initial MVP launch will likely incorporate Waterfall methodology
Job Offer
  • Flexible working
  • A competitive salary and package

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