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Demand Generation Marketing Manager

Armstrong Lloyd - Marketing Recruitment
Job LocationLondon
EducationNot Mentioned
Salary£40,000 - £55,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

My client is a vibrant growing B2B tech company with a unique product focused on data analytics, targeting both C-Suite and Sales & Marketing. They are looking for a Marketing Manager with a strong bias towards demand generation tactics to join their smallbut highly focused and passionate marketing team. This is a great opportunity to work in a brilliant collaborative culture where your voice will be heard. As Demand Generation Marketing Manager -you can make a huge impact on this growing company. LOCATION: Offices are based near Liverpool Street Station; the expectation is you need to come into the office 4 days a week, they encourage team collaboration in the office. THE DEMAND GENERATION MARKETING MANAGER RESPONSIBILITIES WILL INCLUDE:

  • Leverage a variety of digital marketing channels to create demand for the sales team.
  • Break down large scale data sets in Excel push out marketing campaigns to – processing around 100,000 records at a time
  • Own the end-to-end process for all email marketing campaigns. Using data at the heart of everything - owning the reporting on inbound marketing activities, including building reports or dashboards.
  • Working closely with the sales team and customer success teams
  • Use test and measure tactics to drive campaign optimisation and improvement.
  • Tracking and managing activities in Salesforce, including contributing to configuration requirements
  • Experiment with a variety of digital marketing channels with the goal of converting leads into MQLs via nurture programs.
THE IDEAL DEMAND GENERATION MARKETING MANAGER WILL HAVE:
  • Demonstrable marketing experience within B2B marketing
  • Experience at running email marketing campaigns.
  • Experience of using Salesforce or a similar CRM
  • Confidence as an Excel User - able to manipulate high volume data and use pivot tables.
  • Hands-on, roll up your sleeves approach to get involved in any marketing activity to drive commercial growth.
  • Constant thirst for analytics and continuous improvement within all campaigns
  • Desire to learn and improve.
WHY SHOULD YOU JOIN THIS BUSINESS AS A DEMAND GENERATION MARKETING MANAGER
  • This company has a unique product offering and currently on an exciting journey to really leverage their marketing activities for growth.
  • To be part of a collaborative start up with a great culture.
  • Great benefits offered including Bonus, Pension, Health Insurance & Stock Options
  • Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.

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