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Data & Analytics Lead, Data & Analytics Manager Adtech

Job LocationLondon
EducationNot Mentioned
Salary£65,000 - £70,000 per annum, negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Data & Analytics Lead, Senior Data & Analytics Manager, Adtech, Programmatic, Central LondonData & Analytics Lead, Senior Data & Analytics Manager required to work for a start-up organisation based in Central London. Ideally, we need someone from a Programmatic / DSP / SSP / Adtech / Digital Advertising Technology background who can engage with this technology and assist with its evolution. Read on for more details…ROLE & RESPONSIBILITIES:

  • Take control of data analysis and presentation function, using the vast amount of granular advertising data we have to create easy to understand and quick to action reports, dashboards and automated alerts to fulfil client needs
  • Drive and manage high level, conceptual thinking around the best ways to simplify and demonstrate value from this granular data for both programmatic traders and their managers
  • Evolve our optimisation algorithm strategy, moving from simple statistical modelling for trend analysis and prediction to more complex machine learned variants where appropriate
  • Standardise and add rigour to our ad-hoc analyses for clients, creating repeatable processes that can be followed by our client success team
  • Work closely with the commercial colleagues to understand what new datasets might be valuable for our clients and how best to illustrate that value in our platform
  • REQUIRED EXPERIENCE:
  • Minimum 3 years of B2B analytics and/or data science experience in the programmatic advertising or marketing industries
  • Granular understanding of the data points available in DSP and SSP log-level data feeds and how best to use them
  • Demonstrable technical understanding of the programmatic advertising ecosystem from Ad Servers, DSPs, SSPs, Ad Verification vendors and agencies.
  • Deep understanding of/experience with reporting/presentation technologies, ideally Looker, but any of Tableau, SiSense, Qlikview, PowerBI or similar will do
  • Knowledge and use of Python data science libraries (e.g. SciKit-learn, Numpy, Pandas, Tensorflow) and tools (e.g. Jupyter notebooks) is a bonus, but not essential
  • Management and mentoring of junior team members helpful but not prerequisite.
  • REQUIRED SKILLS:
  • Minimum BSc/BA level degree in Mathematics, Statistics, Physics or Computer Science or similar mathematical based academic qualificationOR3 years working in an Analytics role, focussing heavily on statistical analysis or trends/prediction
  • A curious problem-solver obsessed with data and how to extract information from it
  • Naturally relaxed balancing executional trade-offs in a fast-moving, start-up environment where we’re comfortable succeeding and failing together
  • An ability to influence and earn the trust of senior stakeholders to move teams to action
  • Passionate, self-starter with natural business acumen
  • Expert in interpreting and analysing quantified data and using statistical methods to identify trends and define confidence in the predictions garnered from those trends
  • Strong visual communicator - able to create simple visual representations of large amounts of data that convey clear actionable insights
  • A "can do", positive attitude to enhance the drive and enthusiasm of the company’s flat, entrepreneurial culture
  • This is a great opportunity and salary is dependent upon experience. Apply now for more details.

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