Data Analyst CRM

Job Description

Are you a data-driven, analytical thinker with experience of putting insights into actionWould you like to help a well-established organisation transform the way it uses marketing dataIf you are motivated by a challenge and ready to use your analysis to help drive improvements to marketing performance and customer experiences online, then the role of Data and Insights Executive at The London Clinic could be for you.This role is based in our Head Office in Central London (Close to Regents Park & Baker Street tube stations) with remote working available, and we are offering a competitive salary of up to £33,000 - £35,000 per annum with an amazing benefits package.Established in 1932, The London Clinic is one of the UKs largest independent non-profit hospitals, with state-of-the-art facilities located on Harley Street. We have circa 1300 employees, a total of 8 premises, and we are dedicated to providing the bestpersonalised healthcare with a breadth of surgical and medical expertise.Job descriptionAs a key member of the Digital Team, you will be responsible for supporting the management of data within our newly implemented Microsoft Dynamics 365 platform. You will help advance customer insight and inform the organisation of changes that impact theonline customer journey through digital performance reporting and analysis.

• Job type:Full Time, permanent position.
• Hours:37.5 hours per week; Mon - Fri within the core hours of 8.30am-5.30pm
• Location: 1 Park Square West, London, NW1 4LJ.
• Benefits package:We offer a comprehensive package including a contributory pension scheme (total annual contribution up to 20%), Private Medical Healthcare, 33days annual leave (inclusive), as well as a wide range of other benefits. Wealso offer excellent career development and training opportunities.

Duties & Responsibilities

• Support the marketing and digital teams by providing useful and actionable reports evaluating and tracking the effectiveness of CRM programmes, managing segments and measuring segmentation strategies to increase conversion and drive engagement.
• Day-to-day management of CRM data including data cleansing, duplicating segments, data archiving in line with data retention policies, processing marketing consent opt-outs and aligning CRM data with data from the patient information management system.
• Take responsibility for managing a wide range of data sources and bring those data sets together to assist in delivering changes to the online customer journey and campaigns.
• Day- to-day management of Google Analytics, including ad hoc analytics requests and the development of weekly and monthly website performance reports. Develop dashboards, set up goals and present insights to the team as well as to a range of business stakeholders.

Skills & Experience

• Experience in an analyst/data/insights role supporting a marketing or digital function
• Experience of CRM data management, ideally within Microsoft Dynamics 365
• In-depth knowledge of analytics tools (e.g. Google Analytics, Optimizely, Oracle, Optimize, Full Story etc)
• Experience with analysing data from marketing automation platforms e.g. Click dimensions, Marketo or similar
• Experience with reporting tools e.g. Data Studio, Power Bi, Tableau etc
• An understanding of GDPR and experience of managing data in line with data retention rules

The London Clinic has a supportive and warm working culture where your contribution is valued, and you can help us provide the best, personalised healthcare, and deliver our three core values of; Caring, Inspiring and Pioneering.We are an organisation thathas charitable status and this helps us to drive forward our mission of reinvesting our income to advance healthcare and to deliver better patient outcomes.The London Clinic is proud of its diverse workforce and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We absolutely welcome applicants from underrepresented groups; if you think you have the skills andexperience for the job, please apply - we would love to hear from you.