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Data Analyst

Job LocationLondon
EducationNot Mentioned
Salary£30,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Job DescriptionJefferson Frank is seeking a Data Analyst to join one of the largest media houses (fortune 500) in the world. You will be focusing on key areas such as: marketing, customer analytics, public relations, marketing science, customer relationship management and customer insights.Role & Responsibilities

  • Apply a contemporary approach to analytics with an emphasis on MMM (market-mix modelling), digital attribution, experimental design (A/B testing), location (Geospatial) and segmentation (customer) analysis using a wide range of data mining, statistical and machine learning techniques for creative problem solving
  • Lead certain parts of the project, starting from data collection, and build rapport with data owne
  • Working with other Specialist Services, agency teams and the wider team to help feed into the development of new approaches and techniques
  • Skills & Qualifications
  • Python/SQL/R Shiny/Tableau
  • AWS (Redshift, S3, EMR, Hive, Hue)
  • Machine Learning modelling/techniques AND/OR Bayesian statistics/simulation techniques
  • Strong exposure to Data Analysis within market-mix modelling/media and/or communications
  • Required skills
  • marketing analytics
  • marketing insights
  • r shiny
  • market mix modelling
  • tablea
  • Keyskills :
    marketing analytics marketing insights r shiny market mix modelling tablea

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