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CRM Specialist

Page Personnel Secretarial & Business Support
Job LocationLondon
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A CRM Specialist to help scale our digital growth even further. As CRM Specialist youll support the global CRM strategy by developing and executing comprehensive campaigns across email, SMS and on-site to increase our customer loyalty and retention metrics,using innovative and personalised CRM communications.Client DetailsYoung and fast-growing London based footwear companyDescriptionThe key responsibilities for the CRM Specialist role based in West London are the following:

  • With support of the Senior CRM Manager, own the email and SMS channels for key markets (including, but not limited too), achieving targets, monitoring, and adapting plans to keep in-line with objectives and market changes/trends
  • Oversee the day-to-day production of multi-channel comms. This includes scoping the initial requirements and briefing the creative and content teams, audience building, deployment of the comms and the reporting
  • Analyse email campaign performance on a weekly and longer view basis and deliver insights and recommendations for future campaigns
  • Partner with the CRM Analyst to deep dive into customer, campaign, and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the BAU strategy
  • Enhance performance of current and ideate new automated marketing programs including nursery, birthday, abandon (browse/basket) and reactivation
  • Work with the wider business to champion and execute database growth projects
  • Work closely with cross-functional teams to ensure the CRM strategy is aligned to the brand vision
  • Initiate a test and learn strategy to optimise the comms effectiveness
  • Achieve email revenue targets and provide latest forecasts to the business
  • Support the Senior CRM Manager and wider digital team in strategic projects as needed
ProfileThe successful candidate for the CRM specialist will have the following skills and qualifications:
  • Solid CRM / Email / SMS marketing experience within an Ecommerce environment is essential (preferably a fashion, home/lifestyle brand)
  • You are highly experienced in using HTML code, an expert user of ESP and CDP platform
  • Amazing interpersonal skills - youll be working with people across the whole company to achieve your goals
  • Results driven with strong business acumen and a desire to deliver work of the highest quality
  • Excellent analytical skills and ability to use data to drive decision making
  • Demonstrable experience of driving and implementing successful CRM & loyalty strategies
  • Data segmentation & analytical skills
  • A self-starter, highly motivated, proactive with a positive attitude
  • Communicative, responsive, collaborative and focused
  • Demonstrable experience working in a fast-paced and changeable environment (youll be able to keep your cool and thrive on a challenge). Calm under pressure with great troubleshooting skills.
Job OfferHybrid WorkingCompetitive Salary25 days holidayfree pairs of footwear and product discountsprivate healthdental insurancepension contribution

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