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CRM Lead Technical

LiveScore Group
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The RoleReporting to the Senior Technical CRM Manager, you will support with the technical and strategic development of all internal and external tooling within the CRM team. This will involve working closely with our third-party providers and internal teams such as Product, Development and Data to ensure that our technical requirements are met from a CRM perspective, and we are maximising our tooling and integrations to their fullest. This will ultimately help us to improve our ability to convert and retain customers.We are currently experiencing an accelerated period of growth as a business and therefore this role will be fast paced, rewarding and challenging. If this is something that drives you, read on!Key Responsibilities

  • Support the Senior Technical CRM Manager with technical and strategic management of all CRM tooling, implementation, and governance
  • Responsible for creating all technical roadmaps, low levels requirement plans and bespoke statement of works when required
  • Representative for weekly technical summary calls where progress, roadblocks and summary of work is clearly articulated across the wider stakeholder group
  • Responsible for briefing agencies on requirements, expectations and achieving pre-agreed deadlines
  • Provide training and workshops on how to use our CRM tooling, particularly with new starters, and create how-to guides to support this
  • Management of all day to day requests from the wider CRM team, actively managing/updating request tracker, prioritising where needed and ensuring all stakeholders are constantly aligned with changes/recommendations
  • Ensuring all new tooling and processes have fulfilled the correct level of approval across the business (i.e. Legal, Marketing, Commercial, Compliance and Product)
  • Support on any RFP processes, confidently producing comparison frameworks, providing initial recommendations, and actioning next steps
  • Optimise the CRM platform structure to ensure it works seamlessly across all channels and customer lifecycle stages
  • Develop an in-depth knowledge of our marketing tools and technologies to troubleshoot and resolve issues that arise
  • Continually look at ways to develop and streamline our operational processes within the team so that they are more efficient
  • Work closely with our third-party providers to ensure we are utilising their capabilities fully and effectively
  • Work alongside the Senior Technical CRM Manager and CRM Technical Executive to grow and test our channel capabilities
  • Work with the Product and Data teams to ensure that we are fully aligned with their roadmap, feature releases and planning
  • Collaborate with the Senior Technical CRM Manager in refining channel opt ins and marketing permission flows across the group to ensure a smoother customer experience and optimal channel reach
  • Support the Senior Technical CRM manager to establish the best tooling mix for each brand/vertical that will allow for system stability, scalability and localisation where required
  • To work on any other reasonable task required by your manager
  • Work with the wider Programme teams such as Account Management, AML, RG and KYC to understand their processes, business risk and upcoming challenges in order to support with the right typologies, treatment and segmentation
    • Key Skills/Experience
  • 3+ years of CRM experience, ideally in a sports betting and gaming environment
  • Strong technical awareness and proficiency, particularly with marketing tools (i.e. ESPs or CDPs), integrations and data delivery flows
  • Experience working closely with SaaS providers in the marketing technology (martech) space (Xtremepush, Optimove and Movable Ink a bonus, but not essential)
  • Experience working closely with Product, Development and Data teams to integrate new marketing channels and technologies
  • A wealth of experience using different marketing channels (i.e. email, SMS and push notifications)
  • Experience defining operational processes from scratch, specifically when it comes to campaign creation
  • Extremely organised and motivated, with a passion to drive results through quantitative and qualitative insight
  • Ability to adapt to be both strategic and hands-on requirements
  • Excellent time management skills and ability to multitask
  • Ability to calmly work under pressure
  • Proficient using Microsoft Office (particularly Excel)
  • Strong HTML and CSS knowledge desired
  • Highly numerate and analytical, with experience working with databases, data analysis, reporting and segmentation
  • Confident and articulate; capable of strong collaboration with key stakeholders
  • Very strong commercial acumen and knowledge of how CRM activity drives and effects the wider business
    • What can we offer
  • Performance bonus
  • Private Healthcare scheme
  • Subsidised gym membership
  • Ride to Work Scheme
  • Virgin Tribe - access to exclusive Virgin offers and experiences
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Friday drinks in the office
  • Daily fruit, quality coffee and soft drinks
  • Festival summer and cracking Christmas parties
    • About Us:LiveScore Group is home to the world’s largest scores and stats provider, boasting more than 56 million dedicated monthly users, and a sportsbook that truly packs a punch.Delivering live scores, results, tables, news and facts via native apps and an unbeatable website, LiveScore throws the spotlight on football, cricket, tennis, basketball and hockey. Required skills
  • CRM
  • Gaming
  • SMS
  • SaaS
  • Sports Betting

    • Keyskills :
    Gaming SaaS

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