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CRM Group Campaigns Manager

Michael Page Marketing
Job LocationLondon
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

This organisation is looking for an experienced and technical CRM Group Campaigns Manager who is passionate about email and every message they send. As Group CRM Campaign Manager you will be responsible for planning, developing, implementing, and maintaining the delivery and optimisation of lifecycle campaigns (Salesforce) across 36 countries. This is a great opportunity to be an integral part of our growth.Client DetailsA successful global FTSE 200 company that puts data at the heart of its decision-making, working within a dynamic, engaged, and high-performing team.DescriptionJob Description - CRM Group Campaigns Manager

  • Managing a team of 2 passionate CRM execs. You will be responsible for individual coaching and development.
  • Work with agencies to manage the delivery of global customer lifecycle and behaviour triggered marketing programme across the business globally.
  • Owning and troubleshooting issues, identifying, and recommending solutions to the wider team.
  • Communicating effectively with and gaining buy-in from a wide variety of team members ranging from Executive to Director, across product, data, marketing, and operations.
  • Work with the global CRM management and data teams to approve technical designs.
  • Managing the scheduling, testing, build and deployment of the global lifecycle campaigns using Salesforce MC + Pardot.
  • Work closely with global content, CRM, Agency and project management teams to manage the collation of content for each campaign in all required languages.
  • Maintain detailed documentation of journey / campaign / segmentation and design plans.
  • Support the training of users globally as we deliver each country into the new programme.
  • Manage regional optimisations of both B2B & B2C programmes to ensure global programmes remain consistent and best in class.
    • ProfileThe Successful Applicant - CRM Group Campaigns Manager
  • 3+ years of email marketing / CRM campaign implementation and management
  • Knowledge of Salesforce Marketing Cloud, Pardot, or similar email marketing tools
  • Experience working with databases, data analysis and segmentation - SQL, HTML and AMPscript very advantageous
  • Desire to work hands-on in a fast paced, analytical environment, while also working on multiple projects simultaneously, collaborating, and providing strategic direction across various technical and creative teams.
  • Excellent interpersonal skills and a team player
  • Strong written and verbal communication skills
    • Job Offer
  • Competitive salary
  • Central London offices
  • Global experience
  • Join a driven / growing team!
    • Required skills
  • CRM
  • Retention
  • SQL
  • b2b
  • b2c
  • lead generation
  • salesforce
  • email marketing
  • Pardot

    • Keyskills :
    CRM Retention SQL b2b b2c lead generation salesforce email marketing Pardot

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