CRM and Email Executive

Job Description

We are looking for an ambitious, customer centric and results-driven CRM & Email Marketing Executive to drive our CRM and email activity – across acquisition and retention marketing. You will own the whole email channel; working with various stakeholderson the tactical plan and strategy, creating best in class email templates and journeys, reporting on all email performance and you’ll use your passion for data to drive insight and the test & learn plan. Package DescriptionEveryday our colleagues deliver exceptional experiences to our customers. We believe exceptional workdeserves even more exceptional rewards, thats why we have put together an amazing benefits package for all colleagues.We offer total flexibility over where you work – you choose a place that you feel happiest, healthiest and most productive, either from home or in one of our hubs in London, Crawley or Kent.We have an award-winning wellbeing programme, modern family-friendly policies including premature baby leave, enhanced maternity and paternity leave and our unique grandparents’leave policy.Benefits available to all colleagues:

• 25 days of paid holiday (with option to purchase more), plus bank holidays that you can use any time of the year and an annual volunteer day on us.
• Free private medical insurance after 1 years service, including access to a GP, and great levels of income protection and life assurance cover.
• Workplace pension scheme where we match your contributions up to 10%.
• AXA Be Supported.
• A range of reductions and offers from Saga Travel Group as well as leading retailers, travel groups discounts and entertainment companies.

Main Responsibilities

• Develop and deliver personalised and targeted email campaigns, including tactical, solus and triggered.
• Create engaging, purposeful and inspirational email templates- always thinking of the audience and best practice.
• Monitoring and reporting on deliverability.
• Reporting on all email activity to the wider business, including both tactical and customer journey/triggered campaigns.
• Segmenting the database into targeted audience pots.
• Creating workflows in the CRM to successfully deliver all email campaigns (both tactical and triggered comms)- always with a customer first approach to each touchpoint.
• You will be responsible for the Email Test & Learn Strategy and proactively suggest ways in which we can optimise email performance across both triggered and tactical emails.
• Working with the Head of CRM on adhoc data insight projects and building audience lists for Direct Mail campaigns.
• Ensure all emails are GDPR compliant.

The Ideal Candidate

• Numerate & Analytical.
• Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools.
• Highly organised and capable of juggling many tasks at once.
• Highly motivated, proactive and enthusiastic.
• Outstanding attention to detail and accuracy.
• A passion for travel.
• Experience working in a similar role within B2C business, preferably within travel.
• Understanding of or experience in CRM.
• Proven experience in building, testing and sending high volume emails with knowledge of email marketing techniques and best practice.

Our Saga Values:

• Precision Pace- Always owning and making things happen.
• Empathy– Always aware of others.
• Curiosity– Always asking why.
• Collaboration– Always one team, the Saga team!

About The CompanyAt Saga Travel Group, we’re driven by the aim of creating a place where older people are valued for their experiences. We’re a dynamic and forward-looking business with a clear, single-minded purpose: to deliver exceptional experiences every day for ourcolleagues and customers.Our values underpin our approach and help guide us. We work with precision, pace, curiosity, empathy and collaboration to create a unique environment for our teams.The vision for the Saga Travel Group is to build the travel company for the experienced traveller. We already have world-class escorted Saga and Titan touring businesses and now building a new dynamic, digital travel business that will deliver fresh, innovativeproduct.When you join Saga Travel Group you will work across two leading brands and play a vital role not only in our growth but in our mission to deliver lasting memories for our customers seeing them return again and again.As an STG colleague you will see that we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.We value diversity not just because it is the right thing to do, but because diverse teams perform better. Creating a culture in which everyone feels welcome and offering equal opportunities in all aspects of employment and advancement is incredibly importantto us.We are an official Disability Confident employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.We are a member of the 30% Club and partner with MovingAhead which offers us a fantastic opportunity to take part in a leading, global, cross-company, leadership mentoring scheme to champion female talent.We are a signatory of the Armed Services Covenant and have received a Silver Award from the Employer Recognition Scheme.To all recruitment agencies: Saga does not accept agency CVs unless specifically engagedonthe role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees orany other company location. Any engagement with employees or provision of CVs to employees within Saga where you have not engaged with the Talent Acquisition Team will be considered speculative and Saga will not be responsible for any fees related to CVs receivedin this unsolicited manner.#LI-Hybrid