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CRM Analyst

FashionJobs
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Your Mission:

  • Responsible for the customer insights reporting suite and identify channel specific customer trends to build CRM strategies.
  • Handle customer analysis driving concise and focused insight and understanding about our customer to all relevant teams within the business
  • Assist with the development and implementation of global marketing and CRM strategy for Stella McCartney factoring in all directly operated points of sale (both on and offline)
  • Navigate Stella McCartney CRM tools to pull regular CRM and database insights and reporting to the wider team, and ensure timely delivery to the relevant teams within the global business
  • Work closely and ensure great communication with local markets & other departments during the campaign period.
  • Work closely with the email marketing team to execute email programs to drive retention
  • Performing database extractions based on the requests from the global business and utilising business insights to develop optimised lists and advise on potential revenue generating actions (where appropriate)
  • Creating meaningful and actionable analysis and database insights using transnational and other contextual data to inform the business of key trends and areas requiring attention/growth/development etc
  • To develop an array of regular reports that will go to various internal departments to maintain a clear picture of directly operated business and clients and their transnational behaviour
  • To interpret and present the findings through first cut analysis data tables, written reports and PPT presentations
  • Work closely with various stakeholders across the business including (but not limited to) Marketing, Clientelling and Retail to bridge ideas across departments and find workable solutions
  • Work closely with third party partners including CRM agency/agencies
  • Assist with the implementation and integration of new, business enhancing tools at store level to further develop the business CRM and data capture ability and collaborate with IT to troubleshoot problems

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