CRM Analyst

Job Description

Our culture is characterised by entrepreneurialism, analytical rigour and a willingness to go the extra mile to help the business succeed.Marketing and CRM Department:The Marketing and CRM department have several responsibilities. We manage the acquisition of new consumers/users/visitors/email addresses into the Excalibur Universe. We optimise all of our marketing towards either immediate revenue generation or towardscustomer lifetime value. Our key external marketing channels are Search, Shopping, Social Media, App, ATL, and Retargeting. Our internal marketing channels consist of email, web push and app push. We also create, maintain and run the daily/weekly/monthly/bespokeinternal reports and analysis on our business. These reports enable the wider business to make day-to-day trading decisions and the helps the executive team to make big, strategic and financial decisions.The marketing team is extremely data driven with its strategy towards optimising to the highest ROI.As a team we have access to data manipulation tools like python, SQL and Adobe which means we can really dig into the data that is driving fluctuations in performance. We have a constant test and learn approach within each area of marketing, ensuring knowledgeof any successes (or failures) are shared amongst the wider team.Role SummaryThis role is our entry position into the CRM & Marketing team. This role will initially have two keyresponsibilities. Support our BAU email & Organic Social activity + our testing and optimisation programmes. Focusing on driving improvement in metrics key to the business: click rate optimisation, conversion rate optimisation, customer lifetime value, andcustomer retention. This will involve helping to plan tests, working with other teams to operationally carry them out, analysing results and providing sensible recommendations.Help with technical implementation. This will mean, improving templates which require coding in Smarty and HTML, working on implementation and improvement of automated emails (browse/ basket abandon, welcome flow etc), assisting personalisation efforts (RStesting/ automation, development of our own in house algorithms and implementing POC tests for other providers etc).You are expected demonstrate a keen sense of intellectual curiosity and willingness to learn on the job, and to have ambitious career expectations.Key responsibilitiesOperational

• Help manage the multiple daily email/push/social communications & assisting in the building of automated multi-stage campaigns
• Manage ad-hoc CRM communications through briefing to execution in conjunction with multiple stakeholders
• Identify areas of opportunity, and execute projects to drive growth and engagement across our social and email channels
• Providing recommendations for optimisation, and segmentation to improve key metrics
• Help with projects including managing the creative and technological development of emails, organic social media, mobile app data migration into campaign platform and customer personalisation development.
• Continue to manage and grow our influencer marketing strategy
• Manage campaigns, competitions and giveaways across social media and other platforms
• Manage and run the competition
• Analyse performance and use this insight to improve activity going forwards

Technical

• Scoping and implementing a/b tests across CRM and organic social
• Manipulating data in order to create audiences and provide insights into campaigns
• Working with data analysts to provide campaign data and insight
• Become a Smarty & SQL expert, assist marketing and CRM managers in rolling out and testing new templates

Experience and Skills Required

• Independent, structured and precise work ethic
• Willing and able to independently think, investigate and drill into data, spotting and highlighting important trends, and be highly accurate
• Super organised: we have lots of campaigns across email, push and social media
• Excellent numerical and analytical competency
• Excellent communication skills and ability to understand commercial implications of data
• Exceptional candidates can differentiate themselves with proven experience and competency with: Excel, SQL, Omniture, Smarty, Social Bakers, Cordial
• Keen to learn: youll need to be sharp-minded and quick on the uptake, trends and news move fast in digital
• Enthusiastic: we all love what we do, and need someone who will share that enthusiasm with us!