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Copywriter

Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.How you’ll make an impact…As a Copywriter, you will support the UK & EMEA Communications Team to drive Xero’s editorial content. You will be involved all the way from supporting the editorial process, developing creative ideas, liaising with other Xero functions, and writing high-quality copy to tight deadlines.You will have a strong creative and journalistic mindset, and plenty of experience as a storyteller, having experience either as a journalist or as a content-focused PR professional. You know how to explain the benefits and impact of industry to both consumers and businesses. You will be an excellent writer who can help to generate ideas on how to tell a story – in which format and on which channels. We want to see proof of how your feature ideas have translated into media and digital coverage. You will be able to understand technical product detail and translate benefits into easily digestible copy. What you’ll do...

  • Creative storytelling and content development
  • Producing a broad range of editorial content, thought leadership or informational content, both short form and long form, print and digital - such as bylined media articles, speeches or video scripts for executives, blogs, white papers and reports on a range of topics and issues
  • Editing of content provided by other functions within Xero
  • Helping internal stakeholders to shape their messaging and storytelling
  • Developing written materials to promote products and services to both small business and accounting audiences through PR and digital routes
  • What you’ll bring…
  • Demonstrable experience of Copywriting
  • A portfolio that not only shows great the copy youve created from both a campaign and product perspective, but also explains why and how you go about creating impactful copy
  • Extensive experience in developing commercially viable, customer focused copy
  • Knowledge and experience of communications/PR teams, as well as collaborating with design and content teams
  • Demonstrable experience in managing multiple projects simultaneously
  • Ideally, you’ll have experience in worlds of small business, accounting, finance and/or tech industries
  • Why XeroAt Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package with benefits that support a range of lifestyle choices and requirements and the opportunity to participate in Xero’s success through our Long Term Incentive scheme. Xero has rapidly expanding offices in London, Milton Keynes and Manchester and our work environment encourages continuous improvement and career development.Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a Stonewall Diversity Champion, and Disability Confident committed. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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