Copywriter

Job Description

Were cinch. Our mission is simple - remove the faff from buying and changing cars, giving customers more choice, with more ease. That’s it. We’re putting drivers first and we’ve ripped up the rule book to make sure that happens.cinch lets people find just-the-right used car online from an ever-growing pool of quality-checked choices. Then we deliver the car to its new owner with a 14-day money-back guarantee. And if they’ve part-exchanged on their current car, we’ll even take that one away. Now that’s faff-free.cinch is a new-to-market brand backed by the Constellation Automotive Group. That means we’re part of a family including BCA and WeBuyAnyCar.com. We like to keep good company.Diversity and inclusioncinch wants to help all kinds of people in the UK find and buy a car. So it makes good sense to have all kinds of people working with us on the challenge. Conversations and the decisions they lead to are better for featuring different voices. Representation matters.And doing your job while not being your authentic self is not faff-free. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.What you’ll doSo, ah, yeah, we need a Copywriter. Is that already apparent Is it about to become horribly apparent Stick with it and we might get to talk about how you can help us up our game.As Copywriter in our creative team, you’ll serve internal clients across brand, growth marketing, content, partnerships and events, and the full scope of needs across a fast-moving, young business.Reporting to our Head of Creative Services, you’ll work in collaboration with your boss to bring creative strategies and plans to life with on-brand, best-in-market use of language that constantly sets cinch apart in a competitive marketplace.o You’ll be critical to making sure cinch’s brand tone-of-voice is bang on in everything, relevant to every moment of customer contact and evolves appropriately over time as the business grows rapidly.o You’ll have the room to spread your wings and help shape cinch’s campaigns and their evolutions, and support our executions of partnerships and sponsorships with the ECB, Spurs, Northampton Saints and the Queens Tournament.o You’ll communicate clear narratives for your chosen direction. Shouldn’t be hard, like, you’re good with words, righto You’ll keep it boxfresh and drippin at all times and have a deep customer understanding that guides when we go all in or ease up with words like that.o Work with agency partners to develop and translate brand, creative and partnership strategy into action.your experience, skills and styleo You have significant experience in copywriting for brands that’s driven by your love for the power of words. Perhaps seven plus years’ experience in or progressing into a current similar role, working at or on fast-paced, digital-first, consumer-facing businesses, or businesses that have undergone substantial digital changeo Your love for words is applied with equal savvy whether the task at hand is the most joyous pithy headline or high-quality content that shows all the SEO nous of a copywriter with the experience we’re looking for. Never. End. A. Sentence. With. A. Preposition. We can have this debate in the context of what you’ll be working on. Did it again.o You generate creative ideas and work with teams to shape them, being open to the contributions of others.o You’ll be quite comfortable with the Adobe CC, using it to collaborate seamlessly and streamline processes.o You’ll have a bias for action. You’re a natural self-starter. Go get em, tiger.o You’re word perfect. Left it til last. Biggie.What we need to seeo A portfolio of work you’ve created. It should proudly demonstrate your skill at meeting brand, strategy, business purpose and project-specific goals in the work. Ideally, you’ll be able to show work with campaign evolutions over time that demonstrate seamless cross-platform/channel execution. Please include examples/case studies of work that resulted from briefs with SEO a focus of the work required.o You know the drill - show us a robust mix of big concepts you’ve worked up and those created in collaboration with designers, paid and organic social, eye-popping DOOH, lower-funnel CTAs, email refreshes, anthemic moments, a story about how a comma saved or ruined everything (probably best the ruin’ thing is an example of somebody else’s work you would have handled differently). You don’t have to have done it all (big ask, we know), but do be able to show us a robust mix as this role will require it.o A CV that specifically demonstrates how you’re the candidate we’ve described, and dreamt about. Now, if there’s ever a time for a CV without errors, this has to be it. Obvs. And if we get to meet, we’ll need some great answers to questions about what makes you The One’.With teams in Surrey, the heart of Manchester, and a London location in development, you’ll have the opportunity to work with colleagues at desk when it suits, with from-home working part of your weekly routine as well. Of course, the health and wellbeing of our teams are always a priority at cinch. So for now, where possible, we’re all working remotely. Required skills

Adobe Creative Suite

Copywriting

Digital Marketing

Digital Media

Creative Services

Keyskills :
Adobe Creative Suite Copywriting Digital Marketing Digital Media Creative Services