Content & Social Manager

Job Description

Reports to: Directors & Marketing ConsultantFixed-term contract for c.8 months, 4 days per week working on both company objectives and on the delivery of 59s Festival UK 2022 ProjectSalary: £28,000 per annum pro rataAnnual Leave: TBDWorks with: CreativeDirector, Producing, Design and Technical & Production teams at 59, Stemettes, The Poetry Society and local project teams in locations around the UK.KEY DATESApplication Deadline: Thursday 23rd September, 6pmInterviews: Thursday 30th SeptemberABOUT US59 Productionsis an award-winning design studio and production company based in London and New York. Our focus is on story driven design - finding new ways of telling amazing stories through innovative design.Our team of artists, architects, designers, writers, producersand technologists have helped create countless exciting and diverse cultural moments around the world: the video design of the Opening Ceremony of the London 2012 Olympic Games, the design and creative direction of the record-breaking David Bowie Is exhibition,the design of the historic projection-mapping artwork on the Washington Monument for Apollo 50 - Go for the Moon, the design and delivery of the VR Documentary Grenfell: Our Home, as well as a number of total design projects in which 59 takes responsibilityfor auditorium design, set design and creative concept, such as MIFs Invisible Cities.We are committed to improving the way we work across all areas of the business, including Sustainability, Diversity, Inclusion and Belonging and Universal Design.Like manyother organisations, we are considering with renewed focus what Diversity means to us. What may have been acceptable a short time ago is not sufficient for the future, so we are dedicating a lot of time and resources to creating a workplace where everyonefeels valued and respected, especially those who are often excluded or underrepresented.So, if you feel that you do not see yourself represented either in the cultural sector or in this particular professional area because of any part of your identity thatmakes you special, we would especially like to hear from you.ABOUT FESTIVAL 22Festival UK* 2022 will take place across England, Northern Ireland, Scotland and Wales. It will deliver a programme of ground-breaking new commissions with the ambition of reachingmillions; bringing people together and promoting the UKs creativity to the world. Ten creative projects have been selected following an extensive R&D programme and rigorous assessment process to form the Festivals commissioned programme.Led by Chief CreativeOfficer, Martin Green CBE, a new organisation, Festival 2022 Ltd, has been established in Birmingham to curate, manage and promote the Festival; working with strategic delivery bodies within each nation to devise, deliver and commission the programme. TheFestival will demonstrate the important role that creativity plays in our lives, as well as providing unforgettable experiences. This investment comes at a time of need for sectors impacted by the global pandemic and will support the creation of work and jobs.ABOUTYOUWe are looking for a creative and flexible content & social manager to tell our stories across channels and projects, helping us grow the 59 Productions brand and deliver an ambitious digital strategy for our Festival UK 2022 commission. This role requiressomeone both data-driven and adept at creative brand storytelling. You will lead on content creation across all channels, from concept to measurement, testing and delivering shareable content. You should also be able to produce engaging written, audio andvideo content yourself. Your content will have a measurable impact on brand awareness, audience development and digital engagement. Youll also cultivate our social community, delivering and executing a community management strategy. Like us, you will be drivenby a passion for telling stories, and for being part of a piece of work that aims to amaze audiences and those who engage with the project at all levels.KEY RESPONSIBILITIES Lead on the creation, execution and analysis of content across all channels for theFestival UK 2022 commission, taking a holistic approach to ensure we speak to the right audiences at the right times, and devising a bespoke strategy in each of the five cities where our project will take place Lead and execute 59 Productions organic socialmedia & community management strategy, including robust and agile analysis Content creation/production: photography & video production skills, excellent writer, effective interviewer, skilled editor Actively monitor and handle outreach across all social mediachannels including Instagram, Facebook, Twitter, YouTube, TikTok, and others as needed Email marketing: produce, send and analyse emails, and work with partners to leverage their mailing lists Manage and update the dedicated project website and 59 websiteas needed Identify and create new ways to enhance engagement and following on social channels Increase organic traffic through blog partnerships, influencers, and audience stories Leverage listening tools to monitor trends and identify real-time opportunitiesfor engagement Collaborate with the Marketing Consultant and Festival Marcomms team on strategic initiatives, social messaging, and calendar planning Develop and maintain our social playbook and brand guidelines Work closely with our partners Stemettes andthe Poetry Society to oversee a collaborative content calendar Work closely with the Creative Team as well as 59s in-house Design, Producing and Technical teams to align on content as the project evolves Champion and promote inclusion and accessibility acrossall aspects of engagement Actively engage in the projects vision and policies regarding equal opportunities and diversity, inclusion, sustainability, health and safety, evaluation and monitoring Manage paid social campaigns, alongside the Marketing consultantand FestivalSKILLS At least 2-3 years experience creating & developing brand content for omnichannel marketing campaigns across forms, including written, photography, audio & video An in-depth understanding of organic social media platforms best practicesUnderstanding of digital marketing tactics, including SEO, email marketing and web analytics Experience measuring brand awareness and ROI of content-driven campaigns Experience using social listening tools Experience with community management Experience withinfluencer marketing Commitment to championing representation and inclusion at every level with a proven ability to work with people from a wide range of backgroundsLOCATION This role will be partly based out of our London office, partly remote/home working;you will need to be willing to travel around the country, as well as able to work flexibly some weekends and evenings.