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Job Location | London |
Education | Not Mentioned |
Salary | 50,000 - 65,000 per annum, inc benefits |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Base salary offered in the £40-50,000 range with excellent bonus to 27.5%This role can be mostly remote based, with around 1 day a week expected to go to the office.We are partnering with a highly respected FTSE 100 organisation that are striving to build a world class analytics team to deliver meaningful, sustainable and long-term solutions that respond to the needs of the business and customers, who are looking forexperienced Commercial Analysts / Analytics Developers to join their team.About the roleAs a Commercial Data Analyst, you will be supporting a team that would be responsible for delivering valuable insight into customers behaviour at different stages of their activity, making recommendations on CRM and engagement strategies for different customersegments, and helping to initiate, implement and optimize such initiatives. You will also be responsible for the creation and optimisation of dashboards and their presentation to key stakeholders.Another key aspect of the role will be the collaboration with multiple teams in designing engaging campaigns that can be measured, conducting the pre and post-campaign analysis, provide cost estimations and create measurement plans for A/B tests and marketingexperiments. You will deliver marketing analytics projects in areas such as segmentation, customer lifetime value, channel mix optimization, cross sell/up sell and personalization. You will also be a key point in the Gaming Innovations team working on Datamodelling for optimising player experiences.To do this you will use a wide range of customer data including communication, campaign, transactional, engagement and product data. You will be using established analytical, and ideally predictive modelling techniques, to generate data insights and translatethese into clear business stories that drive action.Main responsibilities
Keyskills :
Data VisualizationSQLCRM databasesTableau