Bershka Oxford Street - Head Visual Merchandiser

Job Description

Job Title: Head Visual Merchandiser Reporting to: General Manager, Deputy Manager Key Responsibilities:Image/Commercial

• Responsible together with the VM team of the store, for maintaining the store image by ensuring updated and well-detailed product coordination, mannequins, furniture placement and correct lighting
• Manages the installation of all seasonal image actions (licences, capsules and collaborations) according to brand specifications.
• Product knowledge: Is interested in fashion, understands the collections in depth, can carry out commercial analysis and provides the managers and area team with relevant feedback.
• Adapts the coordination photos sent by the VM Department to the needs of the store. Brings new ideas and proposes solutions regarding image related issues.
• Understands how to analyse the competitors and give relevant feedback to managers.
• Maintains ongoing communication between the VM team and the store manager to ensure a balance between image and commercial decisions.
• Delivery day organisation: Plans the coordination of new arrivals on the shop floor for all sections, ensuring that all new stock is efficiently displayed according to the visual merchandising guidelines and customer needs.
• Analyse daily, weekly, and monthly commercial reports and money mapping to make decisions on product layout and react accordingly to Companys sales/productivity expectations.
• Controls product levels in the store and communicate with senior management any product needs.
• Manages and organises VM material.
• Understands the furniture layout guidelines and makes sure the store is aligned with those guidelines.

Store processes:

• Ensures the correct application of RFID technology in delivery planning and organisation, commercial decisions, product placement, replenishment, overstock and all visual merchandising tasks.
• Conducts and organises together with the VM team of the store and the store manager regular floor movements and manages the resulting overstock.
• Works alongside the operational manager to ensure that the best practice of the digital devices is in place at all times.
• Guarantees correct and constant product replenishment in store.
• Key holder: If needed, assists managers in supervising the store opening and closing.
• Carries out other tasks needed to support the Managers in performing store duties.
• Customer service: Constantly ensures high levels of customer service throughout the store and is always ready to assist customers.

People:

• Identifies potentials and participates in the creation of the action plans.
• Trains and develops the VM team of the store in all image related matters (action plans, evaluations, 121s and Talks)
• To actively identify members of the commercial team with development potential and build a continuous internal succession plan.
• Responsible to organize and follows up on the trainings of in store image team.
• Monitor, support and follow up on the new starters induction and training and identifies development opportunities and potential talent and informs senior management.
• To lead and keep a high level of motivation to the team whilst deliver feedback in processes performance.
• Guarantees staff wellbeing, the implementation of best safe work practices and the compliance of all Health and Safety regulations.
• Manages the resources available in store according to the companys sustainability policy.
• Respects the opinion of others and promotes the companys principles of diversity and inclusion.

Experience and qualifications:

• Previous supervisory fashion retail experience.
• Prior Visual Experience within a fast-paced environment.
• Good team management skills.
• Market, commercial and competitor awareness.
• Visual flair and creative thinking.

Skills and attitudes:

• Passion about fashion, our product and the latest trends.
• Drives Initiative and self-motivation to further their own development.
• Lead by example, motivating and developing employees.
• Time management and strong organisation skills - Delegation.
• Identifies problems, reacts accordingly with initiative and problem solving.
• People and Interpersonal Skills - Mentoring.
• Maintains a positive attitude whilst under pressure and reacts in a professional manner.
• Good verbal and written communication skills.
• Numeracy and analytical skills.