Automation Manager Marketing

Job Description

Our client is growing their marketing team rapidly. This role will own all aspects EMEA Demand Generation execution, from marketing acquisition to sales hand-over.Attention to detail is a must to ensure flawless execution of campaigns, platform hygiene and database management. In addition, you must be well-versed in measuring the campaigns they execute to test, learn and report on ROI.Proven hands-on marketing automation platform skills are essential and success in this position will come from your rock-solid knowledge of marketing automation platforms, automated email marketing, and ability to proactively identify opportunities for improvement and optimization.Job Duties* Configure, implement and maintain all aspects of Pardot, including, but not limited to: segmentation, lead scoring, data lookups, CRM and other third-party integrations, data tools, reporting and analysis* Coding of emails and landing pages in HTML, including optimizing for mobile and desktop, browsers and email clients (e.g., Outlook, Gmail, etc.) and all tracking tags.* Administrate and manage Pardot to support multiple users for marketing, sales, and support* Support multichannel integrated campaigns that incorporate email targeting, lead generation web forms, nurturing, and automated programs using Pardot* Provide end-to-end analytics and reporting* Create and document standardized processes to streamline workflows and create consistency across regions* Regularly monitor and maintain synchronization between Pardot and Salesforce* Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integration with Pardot* Ensure required data is captured at all customer touch points* Manage backlog of user requests, determine prioritization, and maintain service-level agreement compliance* Have a passion for digital marketing, continually keeping abreast of new developments, with both Pardot and across the marketing stackEssential Skills* BA/BS (preferably in Marketing) and experience executing campaigns using a Marketing Automation Platform integrated with a CRM system - in a large enterprise B2B demand-waterfall environment* Pardot certification* Advanced HTML/HTML5 and CSS* Good design skills to edit (and sometimes create) images for emails and landing pages* Expertise in landing page and email optimization* Knowledge of email production workflows, design, and deliverability best practices; a critical eye and attention to detail a must* Expert in tracking and optimizing user click-through behaviour* A passion for presenting insights and data that drive future decisions* Positive attitude, persuasive and tactful; a true team player and self-starting contributor* Experience creating and maintaining custom reports and dashboards in marketing automation platforms and CRM systems* Experience managing projects of varying complexity; time management and project management are critical skills* Experience working across multiple countries is desired.The location for this role is flexible so please apply online today, if you have the right skills to do this role.We do not discriminate on the grounds of protected characteristics as defined under the Equality Act and other relevant UK legislation.We act as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.If your application is successful a consultant will be in contact with you within the next 2 working days. If you do not hear within 7 days please call the office as we always wish to provide 100% customer service.