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Author Content Marketing

Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

About UsFoundry is the agency division within Kantar; the sweet spot of data, creativity, strategy, and activation. We are an international team of writers, search marketers, and content strategists, delivering high impact work that drives digital performance for some of the world’s largest brands.Using insights drawn from digital consumer behaviour and local market culture, we help engage our clients audiences with creative copy and images that convey their brand values. Our work is built on a strong technical foundation that optimises search performance.Our approach spans accessibility, content, and linking strategies, ensuring that we provide all of the necessary sign posts for search engines.The OpportunityWe are looking for motivated and skilled content writers and SEO practitioners to deliver across Foundry’s portfolio of SEO, content, and blogger outreach programmes.Key responsibilities include:

  • Carrying out keyword research, as well as content and thematic analyses relevant to specific brands, sectors, and markets.
  • Researching and writing original articles for client websites, according to editorial guidelines.
  • Optimising websites and content to ensure best performance on searchengine rankings.
  • Establishing and maintaining good relationships with relevant bloggers and key influencers.
  • Analysing the performance of content marketing campaigns.
  • Reporting on and maintaining an organised record of progress, across projects.
  • About YouFor this position, we are keen to hear from graduates, or candidates with some professional experience in marketing, PR, or communications. You will be digitally savvy, ideally with some experience in content writing and/or search engine optimisation.Whilst not a requirement, some knowledge of the following tools would be advantageous: Google Analytics, Search Console, Keyword Planner, and/or Majestic SEO.You will have a sharp eye for detail, and a keen ear for tone and language.Native/fluent proficiency in English is mandatory for the role.How to ApplyThis position has a January 2021 starting date.You should include a CV as part of your application, along with a covering letter outlining your interest in the role.We really recommend you take some time over the covering letter (at least as much as your CV). Its the first thing we look at, and we really pay a lot of attention to it, so here are some tips:
  • Try and let your personality show through. Your CV is for education and experience, so try to use the covering letter to convey something about the person who has emerged, like a beautiful moth, from those experiences.
  • Communicate your interest. Why are you interested in Mavens and our work We place great emphasis on motivation and interest, so dont be afraid to say exactly what that looks like for you.
  • Attention to detail is hugely important in our work, so bear that in mind. This is a presentation about, and of, yourself. Make sure youve nailed the spelling, the grammar, and the formatting.
  • Good luck!

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