Analytics Director

Job Description

Company DescriptionSpark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the worlds leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.Who We Are in the UKSpark Foundry, the Acceleration Agency.We help brands to identify, learn and respond to opportunities faster than the competition.Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.Weve proven our approach during the most difficult year on record. Now were using it to provide a launchpad for their future.Come be an accelerator with us.How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief - we are not a yes agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Job DescriptionThis role will work on our new business win with one of the most exciting global media companies on the planet!Were looking for a measurement expert who understands how data and analytics can strengthen the planning and strategic process. Being able to identify and highlight the gaps in measurement to unlock business growth is as important as being able to takeresults and translate them into actionable recommendations.The focus of the role is to help steer the role of analytics within the Strategic and Planning Process. This will involve understanding the key challenges that face the different areas of the Meta business, identifying the measurement solutions that cananswer questions that are raised within the strategic process, and interpreting results in a way that will all Meta to achieve their business goals.Some key responsibilities for this role are: Business / Marketing Goal setting - Working with Meta to understand their business goals and working back to help them set their Media KPIs Development of the measurement process across the Meta business Working with existing measurement partners on measurement offering and interpreting these results Provide a POV of new measurement and data providers with a focus on how they will answer Metas strategic questions Support teams in building brand studies Retail measurement & analytics for Metas physical products Identifying potential for Advanced Analytics Projects - selling in Publicis services/capabilities to drive organic growth.Qualifications Possess a degree in Economics, Statistics, or another STEM subject. Be highly numerate and analytical Have strong problem-solving skills Be highly diligent and be able to conduct analysis with a high degree of accuracy. Have a proven ability to convert analysis into real world actionable solutions Show ability to identify and deal with client issues before they get out of hand Understand marketing strategy and business issues across clients. Have a broad range of experience across different analytics techniques such as A/B testing, Brand Lift Studies, Econometrics etc. Show a good understanding of MMM model output implications on media planning Knowledge of a programming language (such as R/Python) is desirable but not essential Experience working on international clients is desirable but not essentialAdditional InformationWe are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generationboard, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. Weare committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.