Head of Marketing - Multi-Award-Winning Travel Franchise

Job Description

Create the fastest growing franchise in the UK! Want to leave your mark on an industry and make a difference to peopleYou are a talented influencer but feel your skills arent getting the recognition they deserve. Or perhaps you are a little bored and a lack of growth or business dynamism is making you restless.Ready to join a multi-award winning franchise brand that has grown 4000% since shaking up the industry in 2011, and who is gearing up to grow even more in the UK in 2022 before launching internationallyRole Info:Head of Marketing - Digital, Traditional and Ways Yet to be Defined!Homeworking. With adhoc travel to Bournemouth HQ.£70,000 Base Salary with Uncapped with BonusPlus Pension, Discounted travel, Opportunity to visit some fantastic locationsProduct / Service: Award-Winning Travel Homeworking CompanyGrowth: 4000% Since inception. 375% in the last 5 years. 180+ new franchises since the start of the pandemicWho:A multi-award-winning fast-growing travel franchise company which has helped 100s of new entrepreneurs start their very own travel businesses. Were expanding rapidly out of Covid and looking to grow the very best team ahead of the next peak period in travel.Reasons to join us:+ Home Working Agency of The Year 5 years in a row+ Top 5 of all homeworking companies in the UK (travel)+ Top 5% franchise in the UK+ We offer the widest choice of holidays in the UK+ Fully independent with over £2billion per year of buying power+ We are expecting the next 2-3 years in travel to be the biggest ever in terms of growth+ Featured continually in trade press, national pressAbout You:You need to have proven experience creating results from marketing campaigns. That means creating the strategy and delivering qualified enquiries to an eager sales team.Youll need to be a gifted communicator who knows how to find the right people to say the right thing to in the right way at the right timeand then create a team who can implement the strategy.A direct sales background would help you in this role, but not essential if youve got a great record of success.You dont need to be from the travel or franchise industry as your experience in driving commercial success will be the key factor for the successful candidate.A year from now you will have had a great year if you move the needle on these three metrics:+ Improve franchise leads by 25%+ Increase franchise conversion rate by 2%+ Increase the number of franchise awards receivedThe Role:Youll be creating strategy and leading a team of marketing professionals whos objective is to create the number one franchise opportunity in the UK today.We already have a proven and successful model which youll be expected to improve upon, including increasing conversions from 1000s of leads we already receive, plus increase monetisation opportunities.Digital, social, video and email will be a key part of the tools youll be expected to understand, but also a wider marketing mix including more traditional media, PR and communications.Here is where we see you need experience to kick ass at this role:+ Understanding people, behaviours and messaging that creates actions+ Being able to create strategies which deliver to targets+ Creating compelling social media campaigns that get talked about+ Inspiring greatness from a team+ Being able to plan creative campaigns which link video, graphics, social, print and word of mouth+ Understanding the latest pay per click and social media marketing techniques so that you know if someone else is good, bad or indifferent.+ Be able to create a killer web site strategy for engagement, SEO and lead generation.+ Know how to create funnels which generate high ROI and know how to plug holes in existing funnels or processes.+ Be able to dive into analytics, find quick wins, improvements and be able to share to stakeholders why actions are being taken and where improvements have been made.The Reward for You:As one of the UKs fastest-growing travel and franchise companies, the opportunities for you to grow your role and responsibilities are endless.Youll have the opportunity to make a name for yourself within a business that is well known within the travel industry and making waves within the franchise sector, plus you can make a real difference in the lives of our newly minted business owners.Sounds like a good fit Apply here for a fast-track path to our Leadership Team.Application notice We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect you maybe contacted by email, text or telephone. Your data isprocessed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.