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Head of Marketing

Rowan Sales
Job LocationLiverpool
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Our client is a manufacturing specialist who is looking to strengthen their senior leadership team with a Head of Marketing. This is a fantastic and unique opportunity to join a fast paced and ambitious business with the opportunity to drive a global strategyand deliver a consistent and co-ordinated marketing strategy, significantly improving client engagement and acquisition across multiple channels. In addition, the Head of Marketing will take responsibility for the hiring, mentoring and development of a marketingteam.The ideal candidate will be a B2B marketing specialist who can take full ownership of the marketing plan which will include both online and offline marketing activity, UK and international exposure and help drive the growth of the business. The Head of Marketingwill be a self-sufficient, hands on and growth focussed individual with the proven ability to maximise penetration into core UK customers, expansion of export sales, entry into new market segments, new product introductions and overall focus on driving profitablegrowth. Along with the Head of Sales and the senior leadership team, this individual will have a key role in the business by positively contributing to and setting the strategic direction of the business.Critical impact areas for the incoming Head of Marketing will include:

  • Strategic marketing assessments & analysis of current market sectors, potential growth sectors, key competitors, and general industry trends.
  • Create and execute a blended marketing strategy including but not limited to digital client acquisition, web education, company brand, impact at exhibitions and conferences (including both UK and international) as well as online webinars.
  • Develop the positioning for the current product range and identify gaps creating the supporting literature, case studies, sales aids, and sales force training.
  • Develop the brand strategy and management of the registered trademarks.
  • High level pricing strategy and gross margin analysis of the product lines.
  • Along with the Head of Sales, evaluate the best go-to market channels - direct, distributor, agents, digital and / or ecommerce.
  • Drive the internal client acquisition strategy by linking the marketing strategy to incoming leads and able to track ROI and impact on revenue through to the CRM.
  • Working with advertising, design and PR agencies as needed to build a well thought through marketing communication mix.
  • Creating content and campaigns for appropriate trade and social media to build brand awareness and drive profitable growth in the target markets, both UK and internationally.
  • Manage the marketing team and recruit new members as the company grows.

Keyskills :
Marketing PlanMarketing StrategyB2B Marketing

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