Digital Analytics & CRO Analyst

Job Description

Optionis is the market-leading provider of accountancy, tax and umbrella employment solutions to contractors and small businesses within the UK. You will be joining a team of 450 staff, who represent highly successful brands such as Parasol, ClearSky, SJDAccountancy and Nixon Williams.Through our brands, we specialise in managing tax, employment, accountancy and legislative compliance for the UKs small businesses and contingent workforce - our solutions are market leading, and were always looking out for the best possible employees.As a successful and growing business, we are always looking to add only the very best talent to our teams. We have experienced significant growth and as a result would like to continue developing our teams.We require a confident, professional, highly motivated, hardworking and resourceful Digital Analytics & CRO Analyst to join our digital team to help us grow our expertise in the digital marketing department.Responsibilities:Research, Reporting, Analysis, and Insight:

• Breaking down data into understandable insights which can be actionable across the business from both a digital and marketing standpoint
• Creation of the Digital & Marketing reporting, alongside supporting the teams with Analytics expertise and delivering actionable Insight
• Understanding of dashboards for marketing activity
• Create Website behaviour reports and customer experience analysis with relevant insights
• Analysis of inbound traffic from both digital and traditional traffic sources

Data integrity:

• Data consolidation and validation in all reporting activity
• Working with external agencies (eg: PPC) to ensure data integrity in all reporting
• Understanding of digital analytics tags

Innovation:

• Keeping the digital team up to date with new technologies and practice in the analytics space

Cross team collaboration:

• Multivariate and A/B testing (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis and insight (UX and CRO program)
• Achieving or surpassing all financial and operational goals set (Department)
• Ensuring compliance with best business practice (Department)
• Co-ordination of activities with other teams within the organisation (Department)
• Being the face of the department - show-casing the teams analytics expertise across the business

Skills & Requirements:

• 2 years experience in analytics from setup to tagging tools/sites
• 1 years experience in advance web analytics (eg: AB testing, competitive analysis and surveys)
• Google Analytics (or equivalent) ownership experience
• Candidates must have experience in working in a digital analytics team for a B2C business
• Experience of delivering digital analytics and Conversion rate optimisation strategies to the wider team and business is required in this role.
• The candidate will have experience in gathering quantitative and qualitative data and be able to put together a story for stakeholders of any background
• A passion for all things digital marketing is essential, and knowledge of an e-commerce business is preferred but not essential
• Google Docs and Sheets experience
• SEM & SEO experience with an agency
• Social Media experience
• Power BI experience
• SQL database experience
• The role requires excellent communication and interpersonal skills and the ideal candidate will be a good organiser who is able to work in a fast-paced environment

Benefits:

• 25 days holiday per year (excluding bank holidays). Option to buy and sell an additional 3 days holiday. Following 2 years of service your holiday entitlement will be increased to 26 days and for every subsequent year of service thereafter you will beentitled to one additional days holiday up to a maximum of 29 days per year.
• Your Flexibility - we give our staff the ability to choose the way in which they work, be that fully from home, in one of our network of UK offices or in an arrangement mixing the best of both
• Exclusive Discounts & Offers from Savings Pal - UKs Leading Benefits Platform
• Private Medical & Dental Insurance
• Pension scheme
• Dress down dress code
• Free parking
• Tusker Car benefit scheme - salary sacrifice green CO2 capped
• Free Mortgage service
• Holiday Buy & Exchange Scheme
• Gym Discount
• Employee Assistance Programme
• Eye Care Vouchers - Specsavers
• The Opportunity to Earn Vouchers for Business Referrals & Reviews