Product Marketing Manager Grocery industry experience

Job Location	Letchmore Heath
Education	Not Mentioned
Salary	Salary negotiable
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time

Job Description

JOB TITLE: Product Marketing ManagerREPORTS TO: Head of Commercial MarketingOur client is searching for an enthusiastic, motivated Product Marketing Manager to join their great team. In this fast paced, ever changing environment, they provide you with an incredible opportunity to work within the food and consumer goods industry.Purpose of the jobThe Product Marketing Manager is responsible for creating, scheduling and executing all marketing activity to support the business objectives across our client’s Online Insight Services. This includes new business acquisition, retention, user experience, customer engagement, and brand awareness and advocacy.Accountabilities

Work with product leads to build marketing solutions for our client’s Online Services that help to deliver subscribers an outstanding brand experience

Full ownership, production and management of the rolling marketing plan including strategy, customer targeting and execution that help to support the business objectives

In collaboration with sales, help drive new business acquisition creating a series of customer touchpoints and nurturing throughout the end-to-end sales cycle

Use customer insight to create marketing campaigns that maximises customer retention and drives online usage

Develop commercial activation tools for the sales and product teams to educate new contacts, nurture leads and support customer conversations (new and existing)

Work in collaboration with Design team to manage production of marketing and branded publications (newsletters, web, emails, flagship reports) that delivers an impactful and cohesive message

Use test and learn approaches to trial innovative mechanics within the marketing mix, and to evolve the plan as required

Create and schedule activity across all marketing channels including websites, email, print, social, paid advertising, PPC etc.

Drive continuous improvement through analytical data; review at agreed intervals, providing feedback and implementing recommendations to the marketing plan

Success measures

Customer engagement with communications and overall retention rates.

New customer leads passed to the sales team

Website usage

Agreed financial targets

Deliver an outstanding brand customer experience

Overall contribution made by trading side of the business

Knowledge/skills/qualifications required

Experience of marketing within grocery industry

Proven project management capability

Experienced in digital marketing, preferably with B2B, FMCG and/or retail

Experience of creating, developing and monitoring lead generation strategies

Competent user of digital marketing technology including mailing programmes and social scheduling tools

Strong copywriting skills for email, web and social, with the ability to adopt tone of voice and brand guidelines

Effective time management and the ability to work across multiple projects at once is essential for this role

An analytical mindset, with the ability to draw actionable insights from a variety of data

Knowledge of the FMCG industry is an advantage but not essential

Person specification

Meticulous planning and project management skills

High attention to detail

Strong stakeholder management

A proactive, can-do mentality

Commercially focused and results-driven

A proven collaborator, able to work cross-functionally with sales and product teams

Customer-centric mentality

Resilient

Adaptable and flexible in style and approach

Required skills

FMCG

Retail

Grocery

Keyskills :
FMCG Retail Grocery

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