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Paid Social and Display Manager

Michael Page Digital
Job LocationLeicestershire
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Are you a Paid Social and Display Manager ready for the next moveClient DetailsOur client is a growing, successful retailer who are now looking for a Paid Social and Display Manager to join the business.DescriptionThe Paid Social and Display Manager will be responsible for the following:

  • Defining and delivering the channel strategies, with a view to efficiently scaling Display and Paid Social for both our B2C and B2B routes to market
  • Working effectively to agreed benchmarks & KPIs and CPAs to ensure that all activity has positive ROI & ROAS
  • Produce clear daily/weekly/monthly reports using data/visuals to provide compelling insights and action orientated recommendations. Activate daily maintenance and monitoring of campaigns to improve overall account performance
  • Define audience segments for impactful campaign and creative targeting
  • Testing and learning from audiences, ad sets and formats, campaign structures and creative. This will be a continuous cycle or roadmap testing
  • Managing and defining campaign activity targeting all parts of the customer journey - e.g. Prospecting new customers, re-marketing to website visitors and re-engaging with previous customers
  • Experience working with an agency but with a hands-on account approach, articulate and brief the campaign strategies to the internal team and agency partners. Ensure alignment on the goals and provide guidance throughout the planning process
  • Strong budget management capabilities, ensuring social and display channels remain within budget and hit performance targets
  • Working with the Creative team to ensure assets are highly optimised for relevant channels
  • Key relationship holder with suppliers and agencies
    • ProfileThe successful candidate will need the following skills and attributes:
  • A minimum of 3 - 5 years paid social and display activity
  • A real subject matter expert with comprehensive knowledge of both Display and Paid Social, associated tools and technologies
  • Previous background of working with significant paid social and display budgets
  • Highly motivated, confident, professional, ambitious and a positive attitude.
  • Strong analytical, presenting and reporting skills
  • Have a strong track record of building strong relationships with other departments to devise innovative marketing campaigns in line with the overall marketing efforts and develop the brand and its core values
  • Have a clear understanding of attribution and the impact the different interactions have on the final conversion.
  • Excellent project management skills
    • Job OfferCompetitive Salary and Package

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