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Paid Search Optimisation Manager

Michael Page Digital
Job LocationLeicestershire
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Are you an expert in PPC who thrives in the detail of data and campaign strategy Are you looking for a new challengeClient DetailsOur client is a leading retail business who are looking for a Paid Search Optimisation Manager to own the paid search campaigns.DescriptionThe Paid Search Optimisation Manager will be responsible for the following:

  • Managing and implementing successful search engine paid campaigns using PPC and PLA activity to maximise the delivery of high quality site traffic
  • Working effectively to agreed benchmarks & KPIs and CPAs to ensure that all activity has positive ROI & ROAS
  • Produce clear daily/weekly/monthly reports using data/visuals to provide compelling insights and action orientated recommendations. Activate daily maintenance and monitoring of campaigns to improve overall account performance
  • Experience working with an agency but with a hands-on account approach, articulate and brief the campaign strategies to the internal team and agency partners. Ensure alignment on the goals and provide guidance throughout the planning process.
  • Optimising campaigns using a combination of automated strategies and data driven amendments to improve revenue and ROAS. You need to be able to demonstrate how you approach and continually devise optimisation activity for each campaign, group and keyword.
  • Liaising with the content/ecommerce team to optimise landing pages for optimum quality scores and on-site performance optimisation.
  • Competitor research to develop detailed analysis of market share and help devise tactical bidding responses accordingly
  • Deliver insights using Google Analytics and detailed reports from a variety of data sources to build business cases and change programs and turn data into actions
  • Conducting experiments to produce data driven results with the goal to improve CPAs
    • ProfileThe successful candidate will need the following skills and attributes:
  • A minimum of 3 - 5 years solid paid search experience in Google Ads/Bing Ads PPC
  • Previous background of working with significant paid search budgets
  • Highly motivated, confident, professional, ambitious and a positive attitude, Strong analytical, presenting and reporting skills
  • Google Adwords Certified professional and a Google Analytics qualified individual
  • Degree educated and/or strong paid search experience with good business acumen If you have a strong background within paid search and excited by the prospect of join the fastest growing brand in the sector
  • You have clear forecast and budget responsibility and need to maximise the use of our paid marketing budget.
  • Working with our operations, brand, product and digital team to devise copy and innovative marketing campaigns in line with the overall marketing efforts and develop the brand and its core values.
  • We measure conversion at 2 levels income generation and sample conversion and you will need to clearly understand the relationship of both in all or our advertising activity. Its important to have a clear understanding of attribution and the impact the different interactions have on the final conversion.
  • Excellent project management skills coupled with a teamwork focus to support colleagues (i.e. Digital team, product marketing, sales team, developers) to ensure the smooth running of all elements of the site and our marketing effort. Key relationship holder with suppliers and agencies.
  • Excellent planning, organisational and time management skills
    • Job OfferCompetitive Salary and Package

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