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| Job Location | Leicester |
| Education | Not Mentioned |
| Salary | £45,000 - £55,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent, full-time |
Senior Web Analyst - Remote Working Leicester, Currently Fully Remote Working£45,000-£55,000THE COMPANYA leading fashion retailer is rapidly expanding its digital presence and is seeking a Senior Web Analyst to own digital analytics within the organisation and drive data-led best practice with a view to generating greater personalisation.THE ROLEAs the Senior Web Analyst, you will be part of a go-to team for all things web analytics & implementation related. You will work across the GA360 and newly-launched GA4 suite. You will be comfortable being hands-on across Google Tag Manager (GTM) implementation and ideally have experience with connecting digital data to wider data within the organisation, leading efforts around experimentation & marketing automation. In the role you will advise on best practice around how to utilise data effectively within the business, with a long-term view to generating more bespoke and personalised customer journeys.YOUR SKILLS AND EXPERIENCE