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Job Location | Leicester |
Education | Not Mentioned |
Salary | 30,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Marketing Exec£30kLeicesterHybridPermanentThe OpportunityAn independently owned, award winning and thriving learning and development company is entering their next growth phase and have created a new role to bring Marketing in-house as part of their development strategy.The RoleYoull be undertaking full ownership in a stand alone position of the marketing activities and campaign management for the business. Youll have input in the strategy for sure, bringing ideas to the table, then implementing them with a core focus on ROI. Dutiesoutlined below A primary focus on B2B and channel digital marketing for a several core products and services. Social MediaDeveloping and managing multichannel social media campaigns in-line with pipeline KPIs for product areas. SEOSEO and key word analysis which can be applied to the website to help drive visitor numbers of the right audiences for both direct and partner channels PRBeing able to ensure that the product and business is communicated effectively. Increase our exposure nationally within publications, events, awards etc Email MarketingBe able to produce and drive email marketing effectiveness for lead gen, engagement and lead recovery Content Management - Ability to create content which is on brand to use across the above (both online and offline). This includes marketing and management of our content library.The CandidateWere seeking to draw interest from established Marketeers with a passion for digital marketing especially however off line and more traditional broad marketing exposure is a bonus. Youll be excellent when it comes to campaign management and creative flairworking in tandem with your commercial awareness.Exposure to CRM systems and typical marketing software is a must (ideally Hubspot, Canva, Adobe or similar)Youll be dynamic and forward thinking with superb attention to detail, communication skills of a high standard and customer centric.The BenefitsSalary to £30k + Bens. Hybrid working if required. Parking onsite, close to city centre